AFC Wimbledon, one of the UK’s most recognised professional football clubs, has chosen Xtremepush to deliver its next-generation fan engagement and personalisation solution. 

The unique history of AFC Wimbledon is well-known to sports fans throughout the UK.

Reborn in 2002, the club has been promoted nine times since beginning life in the lowest tier of the Football Association. The team currently plays in League One, with aspirations to take a fan owned team as far as it can go.

The success of the club to date has been driven by the support and commitment of its fanbase. Xtremepush’s customer data, engagement and personalisation platform will soon enable the club to understand and connect with these supporters at an individual level, unifying transactional and behavioral data across online and in-stadium touchpoints and powering relevant multichannel campaigns.

AFC Wimbledon Marketing Controller Klaudia Wieczorek said, “As we lay the foundations for the next stages of AFC Wimbledon’s growth, Xtremepush is the ideal partner to help us engage with our supporters in a deeper way than ever before, while rewarding their loyalty, promoting tickets and merchandise, and keeping them informed about our progress. In particular, the ability to segment distinct fan groups is crucial. Whether they are Season Ticket holders, bond holders, members of the Dons Trust or first-time visitors, Xtremepush will allow us to speak to them appropriately and enhance the relationship between us”.

The timing of this partnership is ideal, with the club set to welcome fans to its new stadium at Plough Lane ahead of the 2020-2021 season. Prior to working with Xtremepush, AFC Wimbledon was using a variety of point solutions to engage with fans and collect data. This resulted in data silos and disjointed communications. Xtremepush is replacing all of this with a single, seamless platform that will play an integral role in the next-generation tech ecosystem that AFC Wimbledon is building out. 

Xtremepush CEO Tommy Kearns said, “We’re delighted to be partnering with AFC Wimbledon, a proud and ambitious club with a big future ahead. We look forward to working closely with them as they embark on an exciting fan engagement strategy. Personalised, relevant messaging is important to every brand, irrespective of the vertical they operate in. The work we’re doing now with professional sports organisations like AFC Wimbledon is a natural follow-on from the use cases we’ve been rolling out for eCommerce brands, financial services institutions, transport operators and sports betting companies. For us, it’s all about providing cutting-edge technology and delivering results at speed and scale”.