Groupe Dynamite, one of North America’s leading fashion retailers, has chosen Xtremepush to execute a dynamic cart and browse recovery strategy at scale.

Founded in 1975, Groupe Dynamite operates 400 stores across Canada and worldwide, in addition to its world-class online shopping experience. It has built its reputation on a solid understanding of its customers, operating two unique and much-loved brands; Garage and Dynamite.

As every eCommerce retailer will know, approximately 70% of online purchases are abandoned either at the checkout stage or before. This partnership with Xtremepush sees Groupe Dynamite add dynamic new ways to reconnect with its devoted customer base.

Using Xtremepush’s web push solution, the team at Groupe Dynamite are able to recover lost sales through personalised campaigns that deeplink the customer back to their pre-populated baskets. As one of the first providers in Europe to offer it, Xtremepush has pioneered the use of web push as part of its comprehensive multichannel platform.

In particular, Xtremepush was chosen due to the advanced level of control its platform provides, allowing Groupe Dynamite to test multiple strategies in order to achieve optimal results. Campaigns may be delivered in real time, immediately after a customer navigates away from the website, or they can be delayed for a specified period of time.

Ian Richards, SVP Digital and Loyalty for Groupe Dynamite said, “We were looking for more than a service provider. It was important that whoever we chose could work with us as a strategic partner and advise on best practice, as web push is a new approach. Xtremepush impressed us with their expertise and obvious track record of delivering on promises. So far, the results have been excellent, enabling us to find new and innovative ways to connect with both new and existing customers. We look forward to collaborating further with Xtremepush over the coming years”.

CEO and co-founder of Xtremepush, Tommy Kearns said, “Groupe Dynamite is one of the world’s most forward-thinking retailers. They have come to us as an exceptionally proficient digital team with very clear objectives, and we are immensely proud to be working alongside them. For brands looking to move the needle, enhancing their cart recovery strategy can be a quick-win as we have seen repeatedly amongst our clients.”