Xtremepush, the sports betting and gaming industry’s leading player acquisition and retention platform, has partnered with Playtech, the world’s largest supplier of online gaming and sports betting software.
This strategically significant agreement will enable licensees of both solutions to enhance their player communications through personalised, real-time messaging across email, SMS, push notifications and a range of other channels.
As part of this exciting new partnership, Xtremepush becomes a Playtech Certified Partner, underpinned by a deep integration between its multichannel engagement platform and Playtech’s IMS player management system.
For operators, this will allow them to activate player and event data stored within Playtech’s IMS as part of individually relevant engagement campaigns delivered through the Xtremepush platform, creating play-centric engagement.
Seamless integration also allows for advanced personalisation and segmentation, true multichannel player engagement and a full suite of campaign optimisation tools.
All supported by enterprise-grade performance analytics and reporting.
Significantly, users will benefit from a highly personalised live sporting feed, based on interest and bet activity. This functionality will enhance the player experience while increasing deposits and reducing churn.
Tommy Kearns, CEO at Xtremepush, said, “We’re delighted to have built this integration with Playtech, a company that we have long-since admired within the industry. Playtech has a deserved reputation for providing outstanding software solutions and we’re proud to become a certified partner. Our mutual clients are already experiencing the benefits of this collaboration, and we look forward to working closely together over the coming months and years.”
Anthony Evans,VP Products, Playtech, added, “Xtremepush is a key provider of multichannel engagement software in the industry. This integration enables our licensees to fully avail of its broad capabilities and deliver personalised acquisition, engagement and retention campaigns, powered by our IMS player management system. We are excited to see how this partnership will develop, and the impact it will have on operators.”
Xtremepush is a world-leading customer data and engagement platform solution. Providing a purpose-built, data-driven multichannel tool, Xtremepush helps organisations communicate with their customers more effectively.
It enables businesses to acquire new customers and communicate with existing customers through automated, real-time and personalised messaging. Xtremepush works with a global portfolio of clients across several key verticals including banking & financial services, eCommerce, sports betting & gaming, travel & transport and publishing & media.
Xtremepush sells its solutions globally through offices in Ireland, the United Kingdom, North America, and Eastern Europe.
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a market leader in the gambling and financial trading industries with c.6,600 employees across 26 countries.
Playtech is the gambling industry’s leading technology company delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omnichannel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government-sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in Italy, both online and retail.
Media Contact for Xtremepush
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