retailers

Push notifications are a great way of interacting with your most valuable app users and driving them back into the app to complete key actions. But their reach is ultimately limited to users who have chosen to opt in for notifications. This is why the in-app inbox provides a huge engagement opportunity for marketers and […]

Increasing app retention and driving engagement of app users is essential for any brand or company if they are serious about developing an effective mobile app marketing strategy. Here are 5 key areas you need to focus on in order to succeed: 1. Analyse your user engagement Having a clear view on what users are […]

Cart abandonment is a major challenge faced by online retailers. The availability of alternative merchandise to the consumer and the fact that your customers can shop 24/7, a lot of the time, mobile users are window shopping. They are on the go looking to be persuaded. Invariably six in ten shoppers who place items in […]

The days of shopping for Christmas presents on the desktop computer are disappearing and there has been a surge in mobile activity during the Christmas season. In December 2013 Mobile traffic accounted for 48 % of all online traffic, with a notable growth in Mobile sales accounting for 29 % of all online sales, up […]

Consumer wearables are hot this season and are expected to become a “must have” for consumers over the next several years. The “wearable technology” group encompasses several types, including fitness monitors, activity trackers and smart clothing. Wearables can include smart watches, fitness bands, glasses along with smart bras, smart t-shirts, wearable cameras and more recently […]