opt in

push notifications

How to Convince your App Users to Opt In for Push Notifications

by Una Lawlor • 18th February 2016

Push notifications are a vital component of app engagement. It’s what allows you to directly reach and re-engage your users even when they are not using your app. What’s more, users who opt-in for notifications are four times more engaged with apps and are twice as likely to be retained than opted-out users. Getting your […]