Beacons vs. Geo Fencing: What is the difference?
Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the use of innovative mobile technology such as Beacons and Geo Fencing, companies can now communicate with their customers through timely, relevant messaging, while also gathering valuable data on user demographics and behaviour. But what is […]
iBeacon and Mobile Engagement in the Home
iBeacons have a broad range of potential use and part of that is consumer-focused. With the iBeacon it’s all about the applications and how mobile engagement can be increased through interactions based on location. There are a multitude of potential applications available for this technology. iBeacons are more likely to be successful where a problem […]
5 Consumer behavior trends in smartphone usage
In our most recent blog it mentioned how mobile phones are very much joined at the hip, eyes, ears and most prominently thumbs of the average person…..It is not uncommon for the average Smartphone user to unlock their phone 110 times a day and check their phone on average of 150 times a day. It’s […]