Experience XP at your own pace, try our interactive demo

drinkslogo

EVENT STARTS IN

Days

Hours

Minutes

Seconds

SBC Americas Drinks Reception

Register now

Sign up now and join us for a drink.

Come join us for cocktails and good company at Burlock Coast! Whether you're in the mood for a refreshing drink, delicious bites, or just a great atmosphere by the ocean, we'd love to see you there.

 

bc1
bc4
bc3
bc5
bc6
bc2

Register

Sign up now and ensure your place in our upcoming event. Don't miss out on this opportunity to connect and engage with like-minded individuals.


Agenda

From CRM's next evolution to the rise of AI agents and the future of player incentives—this is where iGaming leaders get real about what’s working, what’s next, and what’s no longer enough.

  • Event Day

1:30pm - 2:00pm

Arrival and Registration 

Refreshments, check-in and networking

2:00pm - 2:15pm

Welcome

Rob Pryce, Chief Revenue Officer, Xtremepush

2:15pm - 3:15pm

Panel Session: The New Age of CRM: Are you engaging your players or are you just managing them?

Moderator: Rob Pryce, Chief Revenue Officer, Xtremepush. 
Lucy Neylin, Strategic Services Lead, Xtremepush.
Bryan McElvaney, Senior Director Digital Engagement, Fanatics Betting & Gaming.
Andreas Hartmann, Co-Founder, CEO, VAIX a Sportradar Company.

 

3:15pm - 3:45pm

Keynote: The Rise of AI Agents: Are You Ready for the Next Evolution of CRM?

Yuval Dvir, Global Director of Online Platforms and Ecosystems, Google

3:45pm - 4:15pm

Break

Refreshments & Networking

4:15pm - 5:00pm

Fireside Chat 

Tommy Kearns, Chief Executive Officer, Xtremepush chats with Scot McClintic, Chief Operating Officer, Fanatics Betting & Gaming

5:00pm - 5:15pm

Closing Remarks

Tommy Kearns, Chief Executive Officer, Xtremepush

5:30pm - 7:30pm

Networking & Drinks Reception

Drinks & Canapes 


Speakers

Discover our speakers at Xpert Summit. These individuals are not just experts; they are passionate leaders eager to share their journeys, challenges, and successes.

Google

Read more

yuval

Yuval

Dvir

Global Director of Online Platforms and Ecosystems

yuval

Yuval Dvir

Global Director of Online Platforms and Ecosystems

Yuval is a Senior Tech Executive and Advisor with a background in engineering, MBA, and neuroscience, known for developing major tech ecosystems at Google, leading transformative strategies at Microsoft, and spearheading commercial ventures at Alphabet.

Fanatics Betting & Gaming

Read more

scott

Scot

McClintic

Chief Operating Officer

scott

Scot McClintic

Chief Operating Officer

Scot brings over a decade of experience in product development, strategic business analysis, and a deep understanding of the U.S. sports betting and iGaming markets. As Chief Operating Officer of Fanatics Betting & Gaming, Scot oversees Operations, Retail, Experience Design, Research, Strategy, Product Analytics and Product Shared Services.

Scot began his Fanatics Betting & Gaming career as Chief Product Officer. Under his guidance, Fanatics Betting & Gaming built the Fanatics Sportsbook & Casino app natively on iOS and Android. 

Prior to Fanatics, Scot served as the Senior Vice President of iGaming Product & Strategy at Paysafe Group, overseeing the growth of their B2B and B2C gaming business and supporting customers such as the DraftKings and BetMGM. Previously, he was the Chief Product Officer and General Manager of Barstool Sportsbook & Casino at Penn National Gaming. In 2020, Barstool Sportsbook launched in Pennsylvania and became the fastest downloaded sports betting app in U.S. history. Scot also served as a Principal at Comcast NBCUniversal where he co-founded their sports betting and iGaming strategy.

Fanatics Betting & Gaming

Read more

bryan

Bryan

McElvaney

Senior Director Digital Engagement

bryan

Bryan McElvaney

Senior Director Digital Engagement

With 15+ years in the global sports betting and gaming industry, I specialize in CRM, lifecycle strategy, martech, and marketing automation. I’ve led initiatives across the UK, Ireland, Australia, Nigeria, the Netherlands, and the USA—bridging marketing and tech teams to deliver impactful, customer-first strategies that drive engagement and revenue growth

VAIX a Sportradar Company

Read more

Andreas

Andreas

Hartmann

Co-Founder, CEO

Andreas

Andreas Hartmann

Co-Founder, CEO

Andreas is responsible for product and operations at VAIX. He has over 16 years of experience in running product, technology and operations in internet, online gaming, mobile and fintech companies. Before co-founding VAIX, he was the CPO at PPRO Group (fintech) and Upstream (mobile commerce in emerging markets), where he built up and ran the product and alliance teams, and at PartyGaming and bwin.party (online gaming), where he built the core gaming platform and helped merge teams and products during the merge with bwin.

He started his career at AltaVista, Overture and Yahoo! in Silicon Valley, where he built one of the world’s first contextually-aware search algorithms. Andreas has a Diploma in Business Administration from Ludwig-Maximilians-Universität Munich, holds four patents and has published several articles on internet economy.

Xtremepush

Read more

Tommy

Tommy

Kearns

CEO and Co-founder

Tommy

Tommy Kearns

CEO and Co-founder

Tommy Kearns is a vastly experienced commercial leader with over 16 years’ experience and expertise working in the technology, multichannel marketing and mobile app spaces across Ireland, the UK, the Caribbean, Latin America and the United States. 

He is CEO and co-founder of Xtremepush, the leading leading customer engagement, data and personalisation platform with a global portfolio of enterprise clients.

Xtremepush

Read more

Rob

Rob

Pryce

Chief Revenue Officer

Rob

Rob Pryce

Chief Revenue Officer

Rob Pryce is a senior business leader with over 20 years’ worth of sales, commercial and operational experience in the technology and digital sectors.

He has held senior positions at global companies like Microsoft, where he served as European lead for Sales Strategy and Brand, and Quantcast, where he established the EMEA Account Management and Customer Success teams. 

Xtremepush

Read more

lucy

Lucy

Neylin

Strategic Services Lead

lucy

Lucy Neylin

Strategic Services Lead

Lucy Neylin is our EMEA Strategic Services Lead at XP, where she combines technical platform expertise with strategic CRM insight to help clients enhance player engagement, conversion and retention.
 
 She brings eight years of experience across sports marketing and iGaming, having held CRM roles at tier-1 operator Flutter Entertainment, one of the world’s largest sports betting companies, working across both Paddy Power and Betfair. Her work has focused on personalisation, lifecycle planning and data-led campaign strategies - areas central to the evolving role of CRM in player experience.

What you might have missed at the last summit...

Image (2) (1)

FAQ

  • What is XPert Summit?

    XPert Summit is an exclusive industry gathering designed to bring together thought leaders, innovators, and experts from the CRM, iGaming, and technology sectors.

  • When and where is the conference taking place?

    XPert Summit 2025 will take place on 8th May 2025 at the Buffini Chao Deck at the National Theatre in London, UK.

  • Who should attend?

    Senior Executives, marketing professionals within the CRM, iGaming, and technology sectors.

  • Is the event in-person, virtual, or hybrid?

    This event is in-person

  • Where is the venue located?

    Buffini Chao Deck at the National Theatre.

    National Theatre, Rooftop, London SE1 9PX.

    The Buffini Chao Deck is located on level three of the National Theatre building. There are four lifts which can be taken to this level or there is the main staircase.

  • How can I get to the venue?

    The Buffini Chao Deck is a London rooftop event venue at the National Theatre, on the Southbank, just minutes from Covent Garden, the West End and Waterloo Station.

    Visit the National Theatre website for more information.

  • Is there parking available?

    The National Theatre has its own underground car park beneath the building - find out more about opening times and prices on the National Theatre website.

    Guests can take a lift from the basement (with access to and from the car park) straight up to level three, where the Buffini Chao Deck is located. Please note we are unable to reserve parking.

  • What are the closest hotels?

    The Mondrian London:
    Located a short walk along the Southbank.

    Sea Containers London:
    Situated close to the National Theatre.

    The Corinthia Hotel:
    A luxury option within easy reach.

    Park Plaza Westminster Bridge London:
    Offering views of the Houses of Parliament.

    Waterloo Travelodge:
    A more budget-friendly option near Waterloo Station.

  • How do I register?

    You can register for XPert Summit 2025 via the registration on the website.

  • What are the ticket prices?

    Tickets are complimentary

  • Will I receive a confirmation after registering?

    Yes, you will receive an email confirmation with your registration details within 24 hours of completing the registration process. Please check your spam or junk folder if you do not see it in your inbox

  • Where can I find the conference schedule?

    We are currently finalizing the conference schedule. It will be available on the event website at once it's ready. Registered attendees will receive an email notification when it goes live.

  • Who are the speakers and panelists?

    We are currently finalizing the conference schedule. It will be available on the event website at once it's ready. Registered attendees will receive an email notification when it goes live.

  • Will sessions be recorded and available later?

    Sessions will not be recorded. We encourage attendees to take notes and engage in real-time to make the most of the conference experience.

  • What should I bring to the conference?

    We recommend bringing:

    Photo ID for registration
    Business cards for networking
    A notepad and pen for taking notes
  • Will there be networking opportunities?

    Yes, there will be dedicated networking sessions throughout the day.

  • Can I exhibit or sponsor the event?

    At this time, we are not offering exhibition or sponsorship opportunities.

  • Will there be food and refreshments?

    Yes! Food and refreshments will be provided throughout the event, including tea, coffee, and water on arrival, a scheduled coffee break, and canapés during the networking reception.

    Please share any dietary requirements ahead of the event, and we will do our best to accommodate them.

  • Is the venue accessible for people with disabilities?

    Yes, the Buffini Chao Deck at the National Theatre is fully accessible. There are four lifts providing access to Level Three, and the venue offers step-free access. If you have specific accessibility requirements, please contact Serena Chander at serena.chander@xtremepush.com.

  • What is the dress code?

    The dress code for XPert Summit 2025 is business casual.

  • Who can I contact for more information?

    For any further inquiries, please contact Serena Chander at serena.chander@xtremepush.com.