Xtremepush, a leading Omnichannel Customer Engagement Platform provider powered by a real-time CDP and loyalty & gamification engine, has been included in Forrester’s Real-Time Interaction Management Landscape, Q4 2023 report.
Forrester, a leading global research and advisory firm, included Xtremepush among other vendors that reported that clients selected them for the use cases of customer focussed decisioning, understanding the customer journey, and providing customer first business solutions.
When delivering effective real-time interactions, it’s imperative that companies recognise and understand what it actually means in the context of the end user, determine the parameters on how to deliver the best possible experience, and optimise for the most positive outcomes.
Forrester has defined RTIM as: “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints.”
Forrester also stated that in order to deliver successful RTIM implementations, they require enterprise investments to integrate five core capabilities that enable cross-functional CX for both digital and human-assisted touchpoints: customer recognition, contextual understanding, next-best-experience (NBX) decision arbitration, experience orchestration, and continuous optimisation.
The evaluation of RTIM solutions has been based on the vendor’s business value and market maturity. Marketing executives implement RTIM offerings to:
- Recognise and understand real-time customer context.
- Determine and orchestrate the next best experience.
- Continuously optimise customer outcomes and business results.
Xtremepush CEO and Co-Founder, Tommy Kearns, had this to say about Xtremepush’s inclusion in this report:
“To be included in this Forrester report is a massive win for us and a testament to how hard we have worked to provide real-time customer interactions that are genuinely delivered in real-time.
Customers are evolving at a rapid pace and we do everything we can to keep up with them and stay up to date with their wants and needs. Continuing to live up to, and surpassing their expectations by delivering relevant content at speed and scale is our mission and we will continue to work towards meeting that standard every time”.
