In The Media

InnovaPlay operators can expect a full CRM and customer engagement suite integrated into their platforms, after the company closed its second partnership deal of the year with Xtremepush.

The collaboration enables brands using InnovaPlay to plan, launch, and measure campaigns across multiple channels, including mobile notifications, email, in-app, and SMS, from a single environment. 
The integration will enable operators to react more quickly to player behaviour, run more targeted campaigns without increasing the workload on internal teams, and enhance onboarding flows.

It is also expected to reduce the time it takes to reactivate inactive players and simplify the users' rewarding process in a real-time manner, giving marketing and CRM teams a clearer view of how players move between channels, devices, and products over time.

Commenting on the partnership, Shaun Grech, Technical Director at InnovaPlay, said that the integration is a direct response to what operators have been asking for in recent months.

“It makes it easier for our partners to reach the right players at the right moment, using the channels their audiences already rely on”.

Xtremepush’s Director of Partnerships, Robbie Sexton, highlighted the appeal of working with a platform that already collaborates with a broad range of operators in different regions.

“This integration with InnovaPlay means less work and better results for more operators. Through this collaboration, operators can now use our category-leading  CRM engine directly without resource-heavy development work, allowing them to design more relevant journeys for individual players in a unified manner”.

The two companies describe this partnership as the next step in a broader strategy to give operators tools that are ready to use but still adaptable to individual brand needs. Practical use cases are expected to include welcome series for new sign-ups, reminders for players who have been inactive for a set period, and tailored messages around key campaigns.

Combined Expertise in CRM, Gamification, and Loyalty Marketing Will Empower Operators to Scale Quickly

Xtremepush, the leading provider of CRM and loyalty marketing, has announced that CRM and gamification experts and strategists Hybrid Interaction has joined its XP Partners programme, delivering existing operator customers with fully managed services.

The partnership has been agreed with the key objective of helping operators scale their CRM operations faster and more seamlessly, whether or not they have internal resource, while also focusing on a broader mission of empowering customers with best-in-class CRM tools backed by expert support.

The two brands have combined both product expertise and deep understanding of customer challenges to help brands manage complex, multi-market or multi-brand CRM programmes with greater consistency, efficiency, and speed, ensuring the fastest route to growth, irrespective of geography or igaming vertical.

Robbie Sexton, Director of Partnerships at Xtremepush, said of the partnership

“We’re constantly looking for ways to leverage complementary technologies and expertise in this sector, and bringing on Hybrid Interaction as the latest member of our XP Partners programme is a prime example of how we can leverage best-in-class expertise to deliver customer success.”

“By combining our category leading CRM and loyalty marketing platform and our laser focus on customer delivery with Hybrid Interaction’s expertise in gamification and CRM strategy implementation, we know we have a potent offering that can power brand growth quickly, no matter the complexity of the operation.”

Nelli Zhamagortsyan, Head of Business Development at Hybrid Interaction, added:

“Our speciality lies in enhancing player engagement, retention, and lifetime value through data-driven strategies, personalized automation, and innovative gamification solutions. Working with Xtremepush via its XP Partners arm will help us deliver those gains faster and with more efficacy”.

The XP Partners programme is a means to deliver accelerated growth and enablement to customers via deeply-integrated partnerships with both solution and technology brands. Leveraging Xtremepush’s platform, with the input of expertise across specific product and service areas by external companies, operators can realise the benefits of a one-stop shop which enhances and scales the existing Xtremepush offering.

Xtremepush has announced the acquisition of US-based loyalty platform Scrimmage to empower customers with a market-first, unified platform featuring a native, real-time loyalty engine to complement its already successful CDP, CRM, and F2P products.

This strategic move accelerates and enhances the launch of XP Loyalty, which will offer operator customers the seamless delivery of a dynamic engine which integrates directly into the same data layer on its platform. This positioning allows for live personalisation at the granular level, raising the bar of loyalty offerings from useful “bolt-ons” to key engagement and retention drivers, both critical at a time when taxation and regulation are posing brand differentiation and marketing challenges.

Dan Taren, Scrimmage’s CEO, has already joined the Xtremepush team as Head of Loyalty Product, where he is utilising his expertise in igaming loyalty technology to ensure the smooth progress of the integration, which will see every line of code audited to fit with the brand’s best practice approach of a unified ecosystem, agnostic to partner product requirements, size, or complexity.

Once Scrimmage’s technology is fully deployed, Xtremepush expects to solve a core industry problem of generic programmes that function in isolation and do little to attract and retain players. Moving from basic points-based functions to a dynamic engine - which utilises points, missions, challenges, and levels, as well as operator currencies and personalised widgets - will ensure a faster return on lifetime value.

XP Loyalty is the sector’s first solution fully controlled by CRM and marketing teams, and will plug directly into Xtremepush-influenced customer journeys, allowing for real-time iteration and cost efficiencies through minimising the cost of generosity, ensuring the right reward or loyalty nudge reaches the right player at the right moment.

Tommy Kearns, CEO and co-founder at Xtremepush said of the acquisition:

“We endeavour to be the ‘experts in the room’ to give our customers the best opportunity to realise the full potential of their brands from a CRM, gamification, and now loyalty point-of-view. Bringing Scrimmage into the Xtremepush fold, along with its key innovator Dan Taren, will ensure we cement that position when it comes to retention conversations, and we’re already hugely satisfied by the initial progress."

“Through all of our products, we want to move the industry away from static legacy schemes and instead connect operators to their players in real-time and at the most personal level possible. With Scrimmage underpinning our incoming XP Loyalty launch, we’re raising the bar once again in this regard, in turn giving operators the best chance of success both now, and in a few years’ time.”

“Joining Xtremepush is a major milestone for us at Scrimmage,” added Dan Taren, Head of Loyalty Product at Xtremepush.

“This is the natural next step for our technology and a great synergistic step for both parties. Xtremepush is the only market player successfully unifying the key areas of CRM, F2P, and now loyalty in one platform working with one data layer. That is critical in the optimal rollout of these solutions, and our partners will be able to realise their benefits, to better engage and differentiate in the lead up to this year’s World Cup and beyond.”

Collaboration Integrates Full End-to-End Solution into Platform for European and US Clients.

Xtremepush, a market leader of CRM, gamification and loyalty marketing powered by AI, has formalised a broader collaboration with igaming platform provider White Hat Gaming, which will see its clients gain access to Xtremepush’s full suite of digital marketing solutions.

Building on an existing working framework, with Xtremepush operating as White Hat Gaming’s key mobile engagement partner, the ramped-up partnership will see the digital marketing experts deliver its full end-to-end, real-time solution into the renowned igaming and sports betting platform.

White Hat Gaming’s regulated customers across Europe and in the US will be the key beneficiaries of this enhanced partnership, with both parties building on their already-strong mobile footprints and deep expertise within those high-growth markets.

Tommy Kearns, CEO and co-founder at Xtremepush, said of the collaboration:

“Our partnership with White Hat Gaming has been successful in the mobile space for a number of years, so it was only a matter of time before we ramped up our affiliation to deliver them more growth opportunities via engagement and loyalty solutions for its operator customers."

“We can now service the various brands utilising its sports betting and igaming platform with the best in real-time CRM offerings, alongside XP Gamify and our loyalty tools that have been proven to drive engagement and revenue through a best practice, unified approach.”

Ed Bullock, COO at White Hat Gaming, added: 

"Our clients demand the best and building on an already successful partnership with Xtremepush will ensure we continue to offer just that. We’ve seen first-hand the advantages of Xtremepush’s mobile technology integrations and this next phase, end-to-end approach will help us leverage that even further."

“With Xtremepush’s best-in-category status as an engagement provider, we’re confident that our partners will reap the rewards of its real-time approach, which can focus marketing campaigns on a one-to-one basis, in turn helping optimise digital spend and earning the trust of end users.”

Ciaran Lacey Adds Senior Strategic and Engineering Experience with Current CTO Kevin Collins Moving Up to COO.

Xtremepush, a market leader of CRM, gamification and loyalty marketing powered by AI, has announced the hire of Ciaran Lacey as its new Chief Technology Officer in order to support the company’s aggressive expansion strategy into untapped markets and additional sectors.

Joining the executive team officially in October 2025 from a similar role within financial services, Lacey’s mandate is to ensure the company’s technical strategy addresses the technical and operational complexity of Xtremepush’s next growth phase, while cementing its incumbent position as the CRM leader globally in iGaming. He replaces co-founder and incumbent CTO Kevin Collins in the role, with Collins promoted to the role of Chief Operating Officer.

Lacey joins Xtremepush, bringing deep experience in turning strategic visions into practical, scalable solutions for multinational firms. This appointment strengthens the company's drive to be the trusted CRM provider in heavily regulated industries, such as iGaming and financial services, where Xtremepush already works with a number of global blue chip clients.

Xtremepush, which services 200+ clients globally, is currently forging a new Agentic AI solution, currently undergoing beta testing with select customers, and the successful rollout of this addition to its unified CRM service will be a key part of Lacey’s remit, alongside the seamless integration of planned acquisitions and technical products into the company’s global operation.

Trained as a software engineer, Lacey has progressed through roles at technology giants including Dell and Microsoft, before rising through the ranks in the financial services sector, firstly as Head of Business Analytics and Technology at Hudson Advisors, an advisory service for Lone Star Funds, before his last role at Carne Global Financial Services where he held the joint role of Chief Information Officer and Chief Technology Officer.

Tommy Kearns, CEO and co-founder at Xtremepush, said of the appointment:

“Ciaran joins Xtremepush with a stellar CV that demonstrates success in company growth, technical prowess, and strategic vision within challenging, highly-regulated markets; this appointment is exactly what we need to cement our ambitious growth plans in the coming months."

“Bringing Ciaran in has allowed for my fellow co-founder Kevin Collins to shift into his new role as COO where I’m excited to work alongside him in a much more immediate capacity, while we now have a much stronger, rounded leadership team as a whole, with deep departmental and multi-sector expertise.”

Ciaran Lacey, Xtremepush’s new Chief Technology Officer, added:

“Xtremepush is a name that has earned a strong reputation in this generation of Irish tech success stories, and with an already market-leading position in global iGaming CRM and gamification, I’m excited to assist in delivering a robust growth strategy for both product and new markets going forward."

“Working with Tommy and the first-rate executive team at Xtremepush was a major pull. This is a company built on best practice and a progressive outlook. With exciting developments around Agentic AI and various plans to expand and improve our offering, I’m very confident in my remit and how it can play a significant role in our ongoing success.”

Kevin Collins, Xtremepush co-founder and new Chief Operating Officer, said:

“We've grown from a startup to partnering with the majority of the world's leading iGaming operators in just a few years. Adding Ciaran's technical leadership strengthens our ability to continue scaling our market-leading platform and product portfolio. I'm ready to drive Xtremepush forward as COO, focusing on the operational excellence needed to deliver for our fast-growing global client base. The opportunity ahead is enormous.”

New flexible funding round to support accelerated growth and acquisition phases.

Xtremepush, a market leader of CRM and gamification powered by AI, has announced today that it has received €12m in new funding from its long-term investment partner, AshGrove Capital.

The European capital solutions provider, which specialises in B2B software companies, has issued a flexible debt facility to Xtremepush, which will allow a scaling up of its ambitious growth and acquisition strategies. In addition, it will cement Xtremepush’s market-leading position as a unified CRM and gamification software platform while also advancing its footprint in regulated verticals such as financial services, e-commerce, and publishing.

Xtremepush’s next growth phase, set to be expedited by this latest funding, will see it scale up its operations in multiple regulated markets. This will allow Xtremepush, with Ashgrove's support, to continue its investment in industry leading R&D, explore new opportunities in other verticals, expand its global market footprint, and power its acquisition strategy complementary to its existing model. The CRM experts hold a five-year investment relationship with AshGrove Capital and this funding round gives a strong approval of the trajectory of the Dublin-based firm, which also has private equity relationships with tech-focused Grafton Capital and Bettor Capital.

Tommy Kearns, CEO and co-founder at Xtremepush, said of the latest funding:

“AshGrove Capital has been a hugely supportive partner over the last five years and this latest financing commitment will help us realise our ambitious growth strategy and will accelerate our acquisition plans in the very near future."
 
“Xtremepush has gone from strength to strength as a CRM and gamification leader in a short space of time, and this backing makes it a truly exciting time to push on following such a major vote of confidence in our technology, leadership, and business direction."

Jonathon Ferguson, Co-Founder and Partner of AshGrove Capital, added:

“Xtremepush are one of very few innovators in the CRM space, consistently raising the bar and demonstrating value to its partners, who inevitably continue their relationship for the long haul”.

“This latest investment is testament to our belief in their ambitious growth strategy, strong leadership, and robust organisation - one that empowers regulated businesses to deliver compliant, tailored communications at scale. With this new commitment, we’re ready to facilitate the next step of the Xtremepush journey and help the firm scale to become a leader in CRM across various regulated sectors.“ 

EveryMatrix global customers now equipped with seamless access to award-winning loyalty and gamification offering.

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has announced its latest tier one partnership, having agreed a deal to provide acclaimed igaming provider EveryMatrix with its award-winning CRM and loyalty marketing services.

EveryMatrix, leveraging Xtremepush’s varied product suite, will now be able to offer its customers real-time, hyper-personalised CRM and gamification capabilities via its proprietary platform, helping them to drive engagement, increase loyalty, and maximise the lifetime value of all player types in a seamless manner.

Xtremepush leads the market in its unified, holistic approach to data collection, with its Single Customer View built to extract data from all sources in true real-time, providing an individual view of players to deliver a higher standard of omni-channel personalisation and messaging. Coupled with a gamification engine and AI-powered automation and data insights, operators will be able to leverage these revenue-driving tools via their existing integration with EveryMatrix.

Tommy Kearns, CEO and co-founder at Xtremepush, said of the partnership:

“EveryMatrix has built a well-earned reputation for being a provider of best-in-class sports betting and gaming solutions for its operator partners, and we’re pleased to bolster their software and services with our first-rate CRM and loyalty solutions."

“Regulated markets are hugely competitive and Xtremepush has proven its worth in optimising and scaling customer’s loyalty engines and processes in these environments to realise greater engagement and ensure maximum lifetime value of players. We’re very confident that we’ll showcase this once again with EveryMatrix, via its clients, and to make them another customer for life.”

Kevin Furlong, Chief Product Officer, EveryMatrix, said:

“Alongside our advanced turnkey platform technologies we have always partnered with best-in-class third-party suppliers such as Xtremepush providing added value to our customers."

“Combining our market-leading gaming infrastructure with Xtremepush’s powerful CRM technology will enable our customers to better understand their players, offer them even more personalised experiences and boost loyalty levels to name just a few benefits.”

Following a successful launch phase with EveryMatrix, Xtremepush will make additional services available to the supplier, including its Agentic AI, which will supercharge marketing processes with intent and iteration, allowing related teams to focus on broader strategy and value-driven projects.

AI-powered technology will help operators improve player loyalty.

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has announced a partnership to deliver its full suite of solutions to Pragmatic Solutions’ Player Account Management (PAM) platform.

Through the integration, Pragmatic Solutions’ PAM will benefit from Xtremepush’s unified platform, which delivers engagement, AI and gamification tools through its advanced real-time Customer Data Platform (CDP).

As a result, all of Pragmatic Solutions’ operator clients will be able to deliver highly personalised messaging, promotional campaigns and gamification options, adding to the extensive flexibility of their platform to boost player engagement.

Pragmatic Solutions provides proprietary core platform technology for gaming and sports betting operators that seek to perform at scale in a fast-paced, highly complex regulated environment. Its PAM enables partners to take complete control over their gambling business, providing a comprehensive and user-friendly set of back office tools to ensure regulatory compliance and risk management.

With its API-based framework, Pragmatic Solutions’ platform is open, modular and scalable to enable the rapid deployment of new products and services. Integration with a wide range of industry-leading third-party providers means that PAM platform licensees have the flexibility to opt for ‘best-in-class’ technology to supercharge their businesses.

This deal showcases Xtremepush’s ability to scale and deliver its leading solutions to some of the industry’s biggest names and follows recent deals secured with Amelco and Bede Gaming.

Robbie Sexton, Director of Partnerships & iGaming at Xtremepush, said:

“Partnering with Pragmatic Solutions represents a significant milestone for Xtremepush. By integrating our unified platform with their cutting-edge PAM technology, we are enabling the provider’s clients to take full control of their customer engagement strategies, with flexibility a key value we share. "

“This will empower Pragmatic Solutions’ partners with the tools to deliver highly personalised communications that have lasting impact on growth.”

Amy Santos, Director of Client Relations and Programme at Pragmatic Solutions, said:

“We are thrilled to integrate Xtremepush’s advanced CRM and AI-driven solutions into our platform. We know that choosing a PAM is one of the biggest decisions an operator can make and this partnership will enrich our expansive portfolio of integrated suppliers to help them maintain a market edge."

“It is an exciting step forward in delivering innovative and scalable solutions with a new trusted partner.”

Integration unlocks unified player data, real-time CRM and loyalty marketing capabilities across land-based and digital channels

Xtremepush, the leading provider of real-time CRM and loyalty marketing powered by AI, has forged a strategic partnership with IGT PlaySports, a leading B2B omnichannel sports betting supplier.

As part of the agreement, IGT PlaySports’ operator partners can unify player data across both land-based and digital systems, creating a single customer view via Xtremepush’s award-winning platform. This holistic view of player data enables operators to deliver personalized, real-time, and omnichannel messaging that drives deeper engagement, loyalty, and lifetime value.

The integration addresses a common operator challenge, synthesizing player behavior across fragmented systems. By supporting loyalty apps, gamification, and real-time engagement journeys, the solution helps both digital and retail sportsbook operators manage player lifecycles more effectively, from first deposit through to long-term retention.

Further, by offering digital marketing services to IGT’s customer base, Xtremepush and IGT offer a unique and value-added approach to expanding sports revenues.

Xtremepush’s technology opens up a major opportunity for IGT PlaySports’ customers across North America to differentiate in competitive, regulated markets. It also simplifies the process with out-of-the-box campaigns and modular integration designed to customize offers.

The expanded  partnership underpins Xtremepush’s expertise in the U.S. market, driving measurable value for clients across retail and digital in a simple and effective way.

Tommy Kearns, CEO at Xtremepush, said:

"This partnership with IGT PlaySports is a significant milestone for Xtremepush. Together we’re enabling operators to seamlessly personalize experiences in real time, and ultimately increase player value across every channel. IGT’s reputation as a trusted and responsible provider in the market is second to none, and we’re excited to help power the next phase of growth for their customers."

Joe Bertolone, Senior Vice President, Sports Betting at IGT, said:

"Our partnership with Xtremepush augments our offering to deliver more ways for our customers to ultimately expand their profitability. The combination of IGT’s experienced sports betting team and this powerful toolset will continue to fortify PlaySports as North America’s leader in sports betting solutions. Integrating Xtremepush’s technology along with add-on services for customers that need digital marketing expertise drives ROI and a more meaningful relationship between our customers and retail and mobile players."

Ashley D’Onofrio brings more than 15 years of global account management expertise to the role.

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has expanded its senior leadership team with the appointment of Ashley D’Onofrio as Director of Account Management.

The strategic hire comes as Xtremepush continues to invest in world-class talent to support its worldwide growth. In her role, Ashley will lead the account management team globally, focusing on client relationship development, retention and long-term growth. She will be based in Xtremepush’s New York office, strengthening the company’s presence in the North American market.

Ashley brings a wealth of experience from her leadership role at Swrve, where she successfully managed international customer portfolios and built high-performance account management and customer success teams.

This was impactful in the successful acquisition to MessagGears, where she continued to work on team management and strategic account growth. Her deep understanding of the SaaS landscape and customer-centric approach make her a valuable addition to the Xtremepush leadership team.

This appointment underpins Xtremepush’s commitment to customer success and delivering measurable value to clients at every stage of their journey.

Tommy Kearns, CEO at Xtremepush, said:

“We’re delighted to welcome Ashley to the team. Her leadership and extensive experience will be instrumental as we continue to deepen relationships with our growing global client base, delivering our best-in-class service."

“Building a strong team is the foundation of our growth strategy and Ashley’s appointment reflects this commitment.”

Ashley D’Onofrio, Director of Account Management, said:

“I’m thrilled to join the team at Xtremepush. The company is at a critical stage of growth, and I see a real opportunity to help shape how we support and scale client relationships globally. The team’s focus on delivering measurable impact and long-term value aligns with how I approach account management, and I’m looking forward to building on that foundation.”

Provider set to gain further reach through RPM's referral programme.

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has secured its latest strategic partnership with betting and gaming consultancy RPM, enabling its unified solution to reach broader audiences worldwide.

Through the deal, RPM will consult its network of C-level industry experts and their wide-reaching contacts to help Xtremepush build connections with key decision makers, from Tier 1 operators to emerging brands.

This will enable Xtremepush to generate high-quality leads and partnerships that have the power to become long-term clients, while benefiting from increased visibility at industry events, trade shows and exclusive C-level engagements.

The agreement comes after Xtremepush secured a line-up of major deals in the Q1, including Kambi, Amelco, TG Labs and Gammastack, demonstrating the power of its flexible platform to transform player engagement for operators and providers of all sizes and requirements.

Robbie Sexton, head of partnerships at Xtremepush, said:

“We are highly optimistic about our partnership with RPM, who will help us drive Xtremepush to the next level in terms of reach, reputation and impact."

“Our products and solutions already have the backing of some of the industry’s biggest names with impressive results and this will enable us to build on this success.” 

Ruairi Boyle, chief commercial officer at RPM, said:

“RPM are thrilled to have partnered with Xtremepush to offer their innovative CRM solution to our network of established and emerging operators and platforms. "

“By adding Xtremepush’s cutting-edge platform to our product-suite, our aim is to turbo-charge our clients’ customer engagement strategies while also increasing visibility and opportunities for the Xtremepush brand.” 

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has signed a deal with omni-channel platform provider TG Lab to streamline the roll-out of its unified solution to operators globally.

The collaboration enables operators utilising the TG Lab platform to seamlessly integrate Xtremepush’s offering, optimising the delivery of localised and targeted communications, promotional offers and free-to-play (FTP) experiences to players.

Catering to leading operators across LatAm, Brazil and global markets - which includes major brands such as Stake, Betsson and Belgium's Loterie Nationale – TG Lab’s omnichannel platform offers a full-stack solution with a flexible set of modules for sportsbooks and casinos.

Its comprehensive solution which encompasses player account management (PAM), payment operations and player engagement tools, will now incorporate Xtremepush technology as both providers continue to expand their reach across LatAm and Brazil.

Xtremepush’s offering includes engagement, AI and gamification tools, all delivered through the real-time Customer Data Platform (CDP). The integration will mean that TG Lab’s operator partners can deliver personalised messaging, promotional campaigns and targeted promotions to their players, increasing engagement and retention.

Xtremepush's new deal underscores its value as a crucial partner for iGaming businesses in the LatAm region. This success builds upon existing collaborations with Superbet, Betsul, Vibra Gaming and NGX, highlighting the effectiveness of Xtremepush's solutions.

Robbie Sexton, Director of Partnerships & iGaming at Xtremepush, said: “

We are delighted to partner with TG Lab to elevate their customer experience, including for operators in LatAm. Our player engagement solution, which is proven to enhance gaming platforms, will empower them to deliver exceptional customer satisfaction through localised, personalised and timely interactions.”

Dainius Narmontas, COO at TG Lab, said:

“TG Lab is committed to helping our partners achieve rapid growth and success. By partnering with Xtremepush, we gain access to a powerful suite of player engagement tools that will enable us to deliver exceptional experiences. This partnership will allow us to significantly enhance our acquisition and retention strategies, benefiting both TG Lab and our valued partners.”

Supplier’s AI-powered platform will deliver personalised solutions to major operators.

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has signed a deal to integrate its real-time customer engagement platform into Amelco’s modular sport betting solution. 

The partnership with Amelco enables its operator partners to deliver hyper-personalised messaging, automated campaigns and AI-driven retention strategies to customers through the Xtremepush platform. 

It’s a deal that will further expand Xtremepush’s footprint in the US, where it is a trusted partner to the market’s leading players. Amelco has expanded significantly in the country of late, securing multiple state licences and partnerships with major operators accessing its modular, tailored sportsbook solutions.

Xtremepush's latest agreement cements its position as a key partner for gaming businesses in the Americas, building on existing collaborations with Superbet, Betsul, Vibra Gaming, NGX and Senna Sport.

Robbie Sexton, Director of Partnerships & iGaming at Xtremepush, said:

“It is very pleasing to have agreed a deal to enhance Amelco’s sports betting platform, which is performing so well in the US market. This agreement will empower Amelco’s operator partners to deliver engagement, gamification and AI tools through a seamless ‘plug and play’ functionality that increases conversion rates and offers proven results.”

Brandon Walker, Business Development Manager at Amelco, said:

“We have been impressed with the work that Xtremepush has undertaken in the industry, delivering impressive results across player engagement. We're excited to partner with them as we continue to roll out our sportsbook solution in more North American markets, leveraging their customer platform to boost personalised messaging capabilities for operators."

Xtremepush, the leading provider of CRM and Loyalty marketing powered by AI, has signed an exclusive deal to roll out its full player engagement solution with iGaming software provider GammaStack.

Under the agreement, GammaStack will deliver Xtremepush’s unified solution to its operator partners on an exclusive basis. The suite includes engagement, AI and gamification tools, delivered through the real-time Customer Data Platform (CDP). 
GammaStack’s operator partners will be able to deliver personalised messaging, promotional campaigns and targeted promotions to their players, boosting engagement and retention.

The full suite of Xtremepush solutions, designed to meet the needs of GammaStack’s operator partners and their player preferences at all levels, will go live in 2025.

GammaStack offers a range of services to the iGaming sector, including casino game development, sports betting solutions, casino platforms, sportsbook software, lottery solutions, and more. Its solutions include on-demand customizations, custom integrations, risk management tools, and multi-currency, multi-language and several more features designed to support global operators.

The new deal builds on Xtremepush’s growing influence as a partner of choice for the gaming industry, following a series of deals with high-profile operators and platforms. Prominent partners using Xtremepush solutions include Betsson, Superbet, LiveScore, Rush Street Interactive and BetMGM.

Robbie Sexton, Director of Partnerships & iGaming at Xtremepush, said:

“We’re excited to partner with GammaStack to elevate their customer experience on an exclusive basis through personalised, timely interactions. Our comprehensive player engagement solution is proven to enhance gaming platforms and it will empower GammaStack to deliver exceptional customer satisfaction across diverse markets.”

Arturs Zagurilo, CCO GammaStack, said:

“At GammaStack, we are dedicated to providing top-tier products and services to our partners, enabling them to grow rapidly and reach the next level. Partnering with Xtremepush will allow us to deliver exceptional player experiences. We’re excited to leverage the full suite of powerful tools to enhance acquisition and retention strategies for our partners.”

Xtremepush, a provider of CRM and loyalty marketing solutions powered by AI, has entered into a significant partnership with Kambi to enhance player retention through personalized experiences in the sportsbook sector.

Under this agreement, Kambi will integrate Xtremepush’s unified solution into its Kambi Engage ecosystem. This integration will allow Kambi to deliver targeted communications and gamification at scale to its operator partners, utilizing live behavioural and betting data.

Xtremepush’s all-in-one customer engagement platform includes real-time CRM marketing and free-to-play (F2P) solutions designed to support operator growth by attracting new players and increasing lifetime value. These capabilities are expected to help Kambi’s operator partners enhance player retention and engagement globally.

Kambi, known for providing premium sports betting solutions, serves a network of over 40 operators across six continents, including notable names such as Bally’s Corporation, BetPlay, KTO, LiveScore Group, and Rush Street Interactive.

This partnership underscores Xtremepush’s ability to scale its offering to meet the needs of large industry players, demonstrating its commitment to delivering impactful retention strategies for high-volume operators.

Tommy Kearns, CEO at Xtremepush, said:

“Kambi is one of the leading sportsbook providers in the industry, renowned worldwide for delivering unrivalled experiences for operators. We are pleased to deliver our AI-driven engagement and gamification tools to enhance the user experience of its network further as we both pursue more international growth.”

Erik Lögdberg, Managing Director at Kambi, said:

“We are thrilled to welcome Xtremepush to the growing Kambi Engage ecosystem. We remain committed to empowering our partners with the tools they need to deliver a superior betting experience for their customers and this collaboration gives our Turnkey Sportsbook partners even greater scope to differentiate through a range of engaging products and solutions.”

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has launched its comprehensive player engagement solution with leading online platform Bede Gaming.

The launch allows Bede to harness Xtremepush’s plug-in technology, which offers a powerful suite of tools that enables operators to create meaningful, personalised experiences for their players.

The flexible CRM and loyalty marketing suite provides a customisable, adaptable and easy-to-use toolkit that can scale to meet the needs of Bede’s operator partners as their player preferences and volumes continue to grow over time. 

The launch of the Xtremepush solution will increase speed-to-market when onboarding new customers onto Bede’s platform, providing a readily available full-suite CRM and loyalty marketing tool that can be easily set up by an operator.

It builds on Xtremepush’s growing influence as a partner of choice for the gaming industry, following a series of deals with high-profile operators and platforms. Prominent partners using Xtremepush solutions include Betsson, Superbet, LiveScore, Rush Street Interactive and BetMGM.

Robbie Sexton, Director of Partnerships & iGaming of Xtremepush, said:

“We’re thrilled to have been selected by Bede Gaming to help enhance their customer experience through timely, meaningful interactions."

“Bede has a deserved reputation for delivering everything an operator needs to be successful in multiple markets. We are happy that our CRM suite will benefit their leading gaming platform as a proven, ready-made solution flexible enough to deliver customer satisfaction for operators of all sizes.”

Sarah Hitchcock, Chief Product Officer and EVP Bede Canada at Bede Gaming said:

“At Bede, we are committed to delivering market-leading products and services to our customers, across both in-house products and in alliance with providers who are experts in their field."

“Partnering with Xtremepush was a perfect choice for us. They are leaders in CRM and offer a powerful suite of tools with a proven record of delivering fantastic results. We look forward to replicating this with customers on our platform, working closely with the Xtremepush team to create engaging player experiences across acquisition and retention journeys.”

The all-in-one solution includes personalised communications and player retention toolset.

Xtremepush, the leading provider of CRM and loyalty marketing, has announced a strategic agreement with Sportradar which sees the global sports technology company add a new, comprehensive player engagement solution to its marketing services offering.

Xtremepush’s unified solution combines real-time Customer Data Platform, omnichannel activation, optimisation, and gamification tools in a single solution.

The agreement enables Sportradar to help its operator clients identify and retain high-value bettors and customers likely to churn. Combined with the artificial intelligence capabilities that underpin Sportradar/Vaix’s predictive CRM & Personalisation technology, the new offering delivers highly-personalised omnichannel customer communications that drive retention and increase lifetime value.

The collaboration further solidifies Xtremepush’s trusted position as a long-term partner to the industry’s most prominent names, with its flexible technology proving to be a springboard to success for operators worldwide.

Tommy Kearns, CEO of Xtremepush, said:

“We are excited to extend our partnership with Sportradar, a true industry leader. As an established figure within the betting industry working with tier-one partners all over the world, they expect the best. It is great to be building on the successes of our existing relationship."

“We look forward to delivering the full Xtremepush solution to Sportradar’s clients, enabling them to leverage our extensive suite of personalisation and communication tools for enhanced engagement and retention.”

Paolo Personeni, EVP Managed Betting Services at Sportradar, said:

“Combining Xtremepush’s solution with our own market leading technology will enable our clients to enhance the communication they have with their customers. The engagement suite empowers clients to interact in a more meaningful, personalised way, leading to increased retention.”

Online casino supplier to benefit from Xtremepush’s gamification and customer engagement tools to deliver a unified solution to its global client base.

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has penned a strategic deal with white label casino supplier Playtronix to elevate their clients’ personalised marketing campaigns.

As part of the global agreement, Playtronix will utilise Xtremepush’s agile, all-in-one customer engagement platform to deliver real time CRM and free-to-play (F2P) solutions to clients. In turn, the company will also integrate Xtremepush’s gamification and multi-channel engagement tools.

Xtremepush will initially bolster one of Playtronix’s Brazilian clients’ retention and data-driven marketing power, with plans to expand this to other global customers in the future.

The partnership builds on Xtremepush’s growing position as a leader in its field, following a series of deals with high profile operators such as Playr.Bet, Vibra Gaming and The Pools.

Robbie Sexton, Director of Partnerships at Xtremepush, said:

“We are pleased to have been chosen by Playtronix to improve the experience of their customer base and bring added value to their wider offering."

“Playtronix pride themselves on being at the forefront of player gamification and top-notch UX, and have identified our product as a must have to continue fulfilling this commitment to customers.”

Marin Zvonarevic, Co-Founder and COO at Playtronix, said:

“We are truly excited to agree this partnership with Xtremepush and bring their personalised solutions to our iGaming clients across various markets."

“We strongly believe this will significantly improve the satisfaction of our customers, and drive increased loyalty of their players.”

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has signed a deal to integrate its player engagement product suite into the platform of Casino Time in Ontario, Canada.

Xtremepush’s wide range of customer engagement solutions, which help drive marketing ROI and player retention, will be utilised by the operator which recently launched its online casino solution at CasinoTime.ca.

Delivering an authentic casino experience which bridges the gap between physical and digital gaming, Casino Time is affiliated with 10 charitable gaming entertainment venues across Ontario. The new site features a premium selection of games across product verticals including slots, live dealer and bingo, with sports betting following later in 2024.

Xtremepush’s suite of optimisation and automation tools will empower Casino Time to deliver relevant, timely and hyper-personalised player experiences as it develops its online presence.

The latest agreement coincides with a significant period of growth in North America and LatAm for Xtremepush, after it signed a series of high-profile operator deals with Betsul, Senna Sport and Weebet.

Tommy Kearns, CEO of Xtremepush, said:

“Ontario is a market of major significance in North America and it’s great to partner with Casino Time as it enters the online casino world for the first time."

“Casino Time was seeking a dynamic and responsive communications partner capable of extending player engagement across all channels for the benefit of the wider community. It is gratifying that our track record in the igaming world led to them opting for our solution.”

D’Arcy Stuart, CEO at Casino Time, said:

“Xtremepush offers a powerful marketing automation tool that goes beyond sending emails. We are excited about the opportunities to engage our community across platforms as they explore and build their relationship with our uniquely social and Ontario-focused gaming experience.”

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has formed a strategic technology partnership with customer experience specialist Purple Square CX.

The collaboration will see Purple Square CX offer Xtremepush’s market-leading customer engagement platform and real-time customer data platform (CDP) to its European customers, which include leading operators from within the igaming industry.
Purple Square CX’s clients can now also benefit from Xtremepush’s groundbreaking new InfinityAI solution. Set to transform operational strategies across the igaming sector through sophisticated marketing techniques, retention-boosting InfinityAI utilises adaptive AI technology to enable operators to create highly customised marketing models on the fly in response to emerging trends.

UK-based Purple Square CX is a customer experience advisory offering a diverse range of services aimed at enhancing customer interactions. Its expertise lies in three key areas – customer experience advice and strategy, marketing automation and CDPs.

The latest partnership coincides with a significant period of commercial growth worldwide for Xtremepush, with high-profile operator partnerships concluded in LatAm, the US, the UK and Europe.

Tommy Kearns, CEO of Xtremepush, said:

“We’re excited to be joining forces with Purple Square CX, increasing the number of potential customers we can serve with our unified customer engagement platform and real-time CDP."

“Purple Square CX is renowned as one of Europe’s leading customer experience specialists and in helping to deliver our solution to its big-name operator partners, we believe this is a partnership that will bear fruit for both parties.”

Timothy Biddiscombe at Purple Square CX, said:

“Our agnostic approach to technology means we are always looking for partnerships that will help to bring increased value to our customers. Xtremepush fits that bill perfectly."

“Xtremepush’s range of solutions, including its new InfinityAI technology, is very impressive. We look forward to working together to help to drive superior relationships between operators and their customers.”

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has gained further momentum in LatAm following an agreement with integrated igaming and sports betting platform NGX.

NGX is an all-in-one platform that delivers secure casino and sports betting management, with full quality control to ensure excellence. It offers complete autonomy and drives innovation for operators, supporting their growth in Brazil.

As a result of the partnership, users of NGX’s platform will benefit from Xtremepush’s engagement, AI and gamification tools, delivered through its real-time Customer Data Platform (CDP).

NGX’s operator partners will be able to deliver personalised messaging, promotional campaigns and targeted promotions to their players, boosting engagement and retention.

The strategic partnership represents a strong period of growth in LatAm for Xtremepush, following recent agreements with leading operators Senna Sport and Betsul, along with platform providers including Vibra Gaming and WeeBet.

Robbie Sexton, director of partnerships & sports betting & gaming at Xtremepush, said:

“We are delighted to partner with NGX following a successful growth period for Brazil in Q1 2024. Their vision for success, innovation and integrity is perfectly aligned with our aspirations in the thriving market."

“NGX’s platform is respected in the Brazilian igaming scene and will help us deliver our solution to more operators in LatAm.”

Alexandre Tauszig, sales director at NGX, said:

“We consistently strive to help operators meet the changing demands of the industry, which is why Xtremepush is our partner of choice."

“The provider’s leading engagement and retention tools, which are constantly upgraded, will help operators leveraging our platform to reach customers more easily and effectively, increasing their life span.”

Xtremepush has launched its InfinityAI solution for predicting player behaviour.
The provider has described the release – unveiled at this week’s SBC Summit North America 2024 in New Jersey – as a ‘game-changer’.

InfinityAI ushers in a new era of AI through predictive modelling that offers superior performance, transparency and control, the company explained.

Tommy Kearns, CEO of Xtremepush, commented:

“It is a proud moment for Xtremepush to be able to unveil our revolutionary AI solution for the igaming industry."

“InfinityAI offers transparent and flexible predictive modelling without limitations, identifying the best model for an operator’s unique data and use case.”

The provider asserted that InfinityAI is set to ‘transform operational strategies’ across the igaming sector through sophisticated marketing techniques.

Utilising adaptive AI technology, the solution automatically identifies best-performing models for unique data sets and use cases, which enables operators to create highly customised models in response to emerging trends.

“Additionally, our Explainable AI (XAI) offers complete visibility into the prediction process, empowering operators to optimise the model in real-time, resulting in unparalleled trust, accuracy and outcomes,”

added Kearns.

InfinityAI uses advanced XAI to ‘peel back the curtain’ on AI’s decision-making process, the company explained.

“InfinityAI will help our operators predict almost any action, behaviour and event, presenting them with an invaluable and cutting-edge retention and loyalty solution.”

Xtremepush has agreed a collaboration with platform provider Weebet to enhance its offering for partners in the Brazilian market.

The duo are seeking to elevate the betting experience for players in the emerging Brazilian market, as the igaming scene continues to evolve in the region.

Through the link up, Weebet is looking to further tap into personalised messaging and notification technologies for Brazilian operators through Xtremepush’s techstack.

Guilherme Di Lucca, Head of Marketing at Weebet, commented:

“This partnership highlights our commitment to empowering iGaming operators with the tools possible to increase player engagement and contribute to growth. The engagement capabilities that emerge from Xtremepush will certainly offer unparalleled resources to bettors across Brazil.”

The initiative focuses on ‘simplifying communication and, simultaneously, meaningful interactions’ with operator user bases through Xtremepush’s engagement, gamification and AI tools.

Álvaro Camargo, Country Manager Brazil at Xtremepush, added on the deal:

“It is impossible to offer our solution to operators, in a comprehensive manner, without the support of the platforms. "

“Our partnership with a platform, with the characteristics that we found in Weebet, is a significant step towards achieving our objectives in the Brazilian iGaming scene.”

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has bolstered its significant growth in Brazil through a partnership with Senna Sport, the rapidly expanding operator group.

The deal will see Senna Sport’s brands benefit from Xtremepush’s range of optimization and automation CRM tools, delivered through its real-time customer data platform (CDP). As a result, the operator will be able to deliver personalized messaging across web, email and SMS channels as it scales up in the growing Brazilian market.

Senna Sport currently operates three brands – Senna Sport, Pix Luck and Lider Bet – in Brazil and is particularly popular with sports bettors in the south of the country. The operator will lean on Xtremepush’s local expertise to enhance the retention and engagement of its Brazilian customer base across each of its brands.

Earlier this year, Xtremepush announced it was opening an office in São Paulo, headed up by Country Manager Álvaro Camargo. This latest collaboration builds on the supplier’s upward trajectory in LatAm and follows recent agreements with Playr.bet, Betsul and Vibra Gaming.

Álvaro Camargo, Country Manager at Xtremepush, said:

"We are looking forward to building a successful partnership with Senna Sport as it looks to optimize its processes following a period of major growth in Brazil.
The market is a key target for Xtremepush and now we have boots on the ground in São Paulo, we are thrilled to combine unrivalled local know-how with our leading technology to deliver even stronger results."

Guilherme Senna, CEO of Senna Sport, said:

"We are really excited to partner with Xtremepush as we make the next move as a business. Xtremepush’s proprietary technology is exactly what we were looking for and we are sure this will give us the power to reach more players than ever across Brazil during this exciting time for the market."

CRM specialist Xtremepush has bolstered its global presence by opening a new office in Brazil’s São Paulo.

To further strengthen its LatAm footprint, the company has hired sports betting expert Álvaro Camargo as the Country Manager of the new branch, and will be tasked with building up Xtremepush’s Brazilian client and partnership base to meet the region’s growing demand for CRM and gamification tools.

Camargo commented:

“I am so happy to be joining Xtremepush at what is an historic time for sports betting and gaming in Brazil. I have used the Xtremepush platform as a customer and have seen first-hand the value that it has brought to player retention."

“As we’ve seen in the US over the past few years, acquisition is the initial battle, but to win the war you need retention and Xtremepush’s platform is the perfect fit for the Brazilian market."

“I couldn’t be starting at a better time with next week’s SBC Summit Rio and I look forward to meeting with any company that is looking to take their CRM and loyalty marketing to a completely new level.”

Prior to his new venture with Xtremepush, Camargo held the role of Operations Director at igaming digital marketing company WeContent.

Camargo will attend the upcoming SBC Summit Rio alongside Xtremepush CEO Tommy Kearns to bring valuable knowledge and experience to the global conference’s ‘AI Revolutionising the Future of Betting Products’ panel.

Tommy Kearns, CEO of Xtremepush, added:

“Brazil and the wider LatAm region is a key strategic focus for Xtremepush in 2024, so it’s incredibly exciting to be opening our first office in São Paulo. There are huge opportunities in Brazil, and we already have a solid footprint there, but we are looking to grow quickly and I’m delighted to welcome Álvaro to the Xtremepush family. We’ve known him for a long time and he has a really deep understanding of Brazilian marketing and CRM in general. Xtremepush offers a unique combination of CRM, gamification and loyalty marketing powered by AI, so I’m sure he will be a fantastic addition.”

Xtremepush, the leading CRM and loyalty marketing solution, is set to lift the lid on its groundbreaking new AI solution at ICE London, which promises to put the power of machine learning in the hands of operators.

Built to bolster Xtremepush’s existing intelligence studio offering, the solution comprises a powerful toolkit that takes player data and turns it into predictive insights operators can immediately leverage for advanced campaign personalisation.

It features out-of-the-box models for the most common use cases, including player churn, while also allowing operators to build highly customised AI models matching their unique data, use cases and goals.

The unified nature of Xtremepush’s platform means that all predictions are stored in a single player view as they are calculated. This allows operators to gain insights that turn gamification campaigns into predictive player journeys with a few simple clicks, saving time and delivering results at scale while freeing up resources within existing CRM teams.

Delegates at ExCeL London will be able to learn more about the soon-to-be-released solution, which promises to have a big impact on the way that operators deploy and analyse campaigns.

“Our new AI product is the first of its kind within our industry,”

said Xtremepush CEO Tommy Kearns.

“It promotes a very different way for clients to think about how they can use transparent AI and machine learning to power both campaigns and their performance analysis and customer understanding. We look forward to giving visitors to our stand the chance to take a first look at what the system can offer.”

Last year, Xtremepush acquired Thunderbite in a deal that integrated gamification and customer loyalty services to its omnichannel marketing platform. This allowed the development of a unified solution to benefit engagement and boost loyalty in the sports betting and iGaming industry.

“Having acquired Thunderbite, we have now supercharged our solution with advanced AI/ML capabilities,” added Kearns. “This means we now have a powerful suite of tools to deliver the ultimate player experience at every stage of their lifecycle: from acquiring new customers to keeping them engaged, and turning them into loyal players."

“Ours is the only fully unified solution on the market that provides operators with a real-time 360-degree view of their players and enables them to launch highly targeted player journeys through multiple channels, all optimised by our advanced transparent AI technology.”