Xtremepush is a CRM and loyalty marketing platform powered by a built-in real-time CDP. It unifies customer data, omnichannel campaigns, predictive AI, F2P gamification, and loyalty marketing in one data layer, purpose-built for sports betting and gaming operators.

How is Xtremepush different from Optimove or Braze?

Unlike Optimove or Braze, Xtremepush combines CRM, CDP, gamification, and loyalty natively in one platform with one data layer. There is no need to integrate multiple vendors. Data ingestion happens in milliseconds rather than daily batches, onboarding takes 6-8 weeks instead of 2-3 months, and every operator gets a dedicated account manager with free onboarding.

What industries does Xtremepush serve?

Xtremepush primarily serves the sports betting and gaming industry. The platform also serves operators in banking, retail, and eCommerce. Customers include FanDuel, Fanatics, BetMGM, William Hill, Superbet, Kwiff, and Caliente.

How does Xtremepush handle real-time player data?

Xtremepush ingests data from PAM backends via API or Kafka and from frontend SDKs simultaneously, all in milliseconds. Backend sends transactional data like bets placed and deposits, while the SDK captures behavioral data like funnel drop-off and in-session actions. This enables same-session triggers that batch processing systems cannot match.

InfinityAI is Xtremepush's predictive AI layer that shifts CRM from reactive to proactive. It predicts player churn across 7, 14, 28, 90, and 180 day horizons, models tier progression, and scores responsible gambling risk. Unlike black-box competitors, InfinityAI is transparent and shows why it made each recommendation.

What gamification features does Xtremepush offer?

XP Gamify provides native free-to-play games including spin wheels, scratch cards, and pick-me games for acquisition, retention, VIP engagement, and reactivation. Games deploy via iframe on operator properties. Sun Bingo saw a 30% increase in active players within 2 weeks of launching the spin wheel, and Superbet uses a daily spin wheel at midnight as a retention mechanic.

Platform overview

What is Xtremepush

Discover the most advanced customer engagement solution

Integrations

Explore our integrations library

Documentation

Comprehensive guides and references

AI, Insights and Loyalty

XP Loyalty

Reward what matters with real-time loyalty mechanics.

InfinityAI

Prevent player chum, identify VIPS.....

Gamification

Gamify customer experiences to increase engagement, conversion and loyalty.

Business Intelligence

Turn your data into a strategic advantage

💎

Grow VIP's

Nurture High Players

🚀

Win Back Players

Reactivate Dormant Users

🏆

Smarter Rewards

Progression Over Bonuses

💰

Boost LTV

Maximise Player Value

XP LOYALTY

Make Loyalty Your
Most Compelling Game.

Stop rewarding players for what they were already going to do. XP Loyalty gives your CRM team full control to build programmes that drive real retention, in real time, without waiting for engineering.

Talk to Sales Watch XP Loyalty Webinar

Trusted by top brands and partners

The problem with most loyalty programmes

Most loyalty schemes reward spend. The best ones reward behaviour.

Generic points schemes built for retail do not map onto how iGaming players actually behave. XP Loyalty is designed around sportsbook and casino mechanics from the ground up, giving you the tools to reward exploration, re-engagement, and streaks, not just wagering volume.

Drive real behaviour change

Reward what matters to your business, by defining rules around any event, from trying a new market to returning after a break.

Put your CRM team in control

Configure tiers, missions, and rewards yourself, within guardrails, without data or engineering teams.

Connected to every touchpoint

Loyalty events become journey triggers. Every tier change, mission completion, and reward can fire a personalised message across any channel.

Why XP Loyalty

Go beyond rewards, into profitable,
loyalty.

Trusted Foundation

Built on a proven loyalty engine.

Delivered as part of the XP engagement platform.

Backed by Xperts.

A team with hands-on loyalty and retention experience.

Purpose-built for CRM and marketing teams in iGaming.

Made for teams who want full ownership of loyalty execution and freedom to iterate without engineering dependency.

Designed for Real Play

iGaming-native mechanics not a generic points scheme.

Unlike most loyalty programmes built for retail, ours is designed around real iGaming behaviour.

Features and Benefits

What you get with
XP Loyalty

Speed to market

Go live fast, then grow as you go

Launch a compelling programme in days, not months. Missions and challenges make progress visible to players from day one. Add complexity over time as you learn what drives behaviour.

Flexibility

Adapt without waiting on engineering.

Configure tiers, missions, rules, and rewards directly in the platform. Adjust for seasons, campaigns, new product launches, or regulatory change, on your own timeline.

Native Integration

Measure impact without stitching systems together.

Because XP Loyalty runs on the XP stack, loyalty attributes are already fields on the player profile. Every loyalty event is a journey trigger, so attribution is built in.

iGaming Native Design

Reward more than spend.

Configure rewards for trying new markets, returning after a break, completing a streak, or reaching a milestone. Mechanics built around sportsbook and casino behaviour, not a retail-points card your players would ignore.

Everything you need to know

Can't find the answer you're looking for? Reach out to our support team and we'll get back to you.

What is XP Loyalty?

XP Loyalty is a gamified loyalty solution built directly into the Xtremepush platform. As a dedicated iGaming loyalty platform, it gives operators a flexible way to manage player engagement using mechanics like reward rules, quests, achievements, levels, and leaderboards, all surfaced through a customizable loyalty widget on web and app.

What business outcomes can I expect?

XP Loyalty helps you drive stronger player retention and more measurable player value by rewarding the behaviors that matter, not just spend. It is designed to help CRM and marketing teams build a loyalty programme that encourages return visits, progression, and higher-value actions, while connecting loyalty activity directly to broader lifecycle journeys.

What makes XP Loyalty different from other loyalty tools?

XP Loyalty is built as a core component of the Xtremepush CRM and loyalty platform, not added on as a separate system. This means loyalty data, real-time journeys, and rewards work together in one place. It is purpose-built for the unique needs of sportsbook and casino operators rather than generic retail-style points schemes.

What kinds of loyalty mechanics are available?

You can reward one-off actions with reward rules, encourage repeated behavior through quests, recognize milestones with achievements, and collect feedback with polls. These mechanics ensure your gamified loyalty programme feels like a native part of the product experience.

Can I customise the loyalty experience to my brand?

Yes. Your loyalty solution appears as a widget on your website or mobile app, and that widget can be customised within the Loyalty Hub to match your brand, campaign and UX requirements.

Can XP Loyalty reward more than spend?

Absolutely. XP Loyalty supports structures that reward "non-spend" actions, like trying new game markets or returning after a break. This makes the loyalty programme better suited to genuine player behavior and long-term player retention.

Does setting up a loyalty programme require heavy development work?

Not for day-to-day programme management. Initial setup still requires the Xtremepush SDK to load the loyalty widget and manage authentication, and bonus engine integration is needed if you want to offer external promotional rewards. But once enabled, CRM and marketing teams can configure and adapt tiers, rules, missions and rewards without relying on engineering for every update.

How does XP Loyalty fit into the Xtremepush platform?

XP Loyalty runs within the Xtremepush platform as a dedicated Loyalty Hub. It connects with the Xtremepush CDP so events and attributes can be used to power loyalty logic, while loyalty activity can also be recorded back into user profiles. This creates a real-time loyalty loop and a tighter link between loyalty execution and CRM orchestration.

What data powers XP Loyalty?

The system uses a mix of Xtremepush CDP attributes, internal loyalty events, and real-time user activity captured through the widget. This ensures your real-time loyalty triggers are accurate and immediate.

Can I personalise the programme for different players?

Yes. XP Loyalty includes loyalty-specific user segments that are created and managed inside the Loyalty Hub. These are real-time segments that update automatically as users interact with the loyalty widget, making it possible to tailor eligibility, rewards and progression to different groups.

What types of rewards can I offer?

You can configure built-in rewards such as tokens, and you can also use external rewards through a bonus engine integration. That gives operators flexibility to combine native loyalty mechanics with promotional rewards already used elsewhere in the stack.

What kind of visibility will I have into performance?

XP Loyalty provides full visibility into user activity and transactions within the Loyalty Hub. Because all data lives within the integrated CRM and loyalty platform, you can monitor interaction and redemption activity alongside your wider marketing performance.