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XP Gamify

Grow Player Engagement and Retention
with Free-to-Play Games

Deploy reskinnable, plug-and-play games in minutes with powerful mechanics designed to attract players, increase activity, and drive long-term retention. Minimal dev work required. 

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Trusted by top brands and partners

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Gamification That Works

Why XP Gamify?

XP Gamify enables you to deliver intelligent gamification strategies driven by real-time player data with one unified solution
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HIGHLY CUSTOMISABLE GAMES

Build Games Your Way

Design game experiences that match your brand and campaign goals. Configure mechanics, rewards, and triggers to create engaging promotions that feel native to your platform.

SMART BONUSING

Reward Smarter, Not Harder

Reward the right players at the right moment. Use targeted incentives to drive engagement, encourage key actions, and maximise the impact of your promotional budget.

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User Engagement
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REAL TIME ANALYTICS

See What’s Working, Instantly

Track performance as campaigns unfold. Access live insights to optimise promotions, refine targeting, and continuously improve player engagement.

Sneak Peek At Our Games

Make the first step to start your personalised game. Check them out!

Grow Player Engagement and Retention with Free-to-Play Games.

Sports Gaming Hub

Play. Predict. Win.

Explore our growing library of sports-focused games, from daily picks and brackets to interactive bingo challenges, designed to keep players engaged, entertained, and coming back for more.
Daily Challenge

Daily Picks

Turn sports knowledge into a daily habit. Players predict winners across upcoming events keeping them engaged throughout the event, transforming routine site visits into a competitive, high-retention experience that builds long-term loyalty.

Milestone-Based Rewards
Skill-Based Participation
Strong Retention Driver
Flexible Competition Setup
Easy Campaign Deployment
Players unlock prizes as they progress through the campaign, creating ongoing motivation to return and continue playing.
Daily Pick prompts users to make knowledge-based predictions, turning sports insight into an engaging gameplay mechanic.
Progressive rewards and recurring predictions encourage players to return daily to continue their streak.
Operators can configure the game across multiple sports, leagues, or tournaments using the integrated sports data feed.
Launch prediction campaigns quickly without complex setup, making it ideal for seasonal or event-driven activations.
Tournament Brackets

Brackets

Capture the "Big Event" buzz. Fans fill out tournament brackets for a chance at a jackpot, keeping them engaged through every round of the competition. This high-visibility mechanic turns casual participation into high-stakes, unforgettable brand engagement.

Flexible Competition Setup (3)
Configurable Prize Structures-1
Competitive Gameplay
Configurable Prize Structures (1)
Operators can choose between leaderboard rankings or points-based thresholds to determine winners.
Bracket mechanics naturally align with major sports tournaments, creating sustained engagement across multiple rounds.
Leaderboards introduce social competition, encouraging players to return and track their performance.
Operators can tailor rewards based on ranking positions or point achievements.
Sports Bingo Mechanic

Reveals

A personalised "Sports Bingo" experience. Players receive a dynamic card with nine unique events tailored to their specific gameplay. Completing the board unlocks tiered bonuses, incentivizing a wider variety of betting actions and boosting retention.

Low Barrier to Entry
Frictionless Gameplay
Flexible Competition Configuration
Automated Market Resulting (2)
Repeatable Engagement Loops
Scalable Campaign Deployment
Randomised market allocation allows players to participate without requiring deep sports knowledge.
Simple reveal mechanics make the experience quick and easy, encouraging repeat participation.
Games can run across multiple leagues or sporting competitions using the integrated sports data feed.
Game outcomes can be automatically resolved based on market results, reducing operational workload.
The lightweight mechanic encourages players to return daily or weekly to reveal new opportunities.
Operators can quickly launch reveal campaigns as part of larger engagement or promotional strategies.
XP gamify

Free-To-Play Games

Get a hands-on look at some of the free-to-play games available in our gamification platform.
XP Gamify | F2P Games & Demos Live Demos
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Platform › Product Tour ›

Thunderboard

Build excitement through discovery. Players search for winning icons on shuffled cards, adding an element of surprise and thrill to every round. It is a lightweight, high-impact solution for rewarding loyalty and building brand buzz.

Proven results

Numbers that speak for themselves

Our platform delivers measurable impact across every stage of the player lifecycle.

See case studies
↑ LTV
199%
Higher LTV for engaged players
↑ OPT-IN
50%
Push opt-in rate
↑ PLV
9%
Uplift in expected player lifetime value
↑ USERS
2x
User growth
↑ CRM PROD
120%
Increase in CRM productivity

Everything you need to know

Can't find the answer you're looking for? Reach out to our support team and we'll get back to you.

XP Gamify is a powerful, no-code gamification engine built for operators. It allows you to launch free-to-play games, interactive promotions, and reward-based campaigns using powerful gamification mechanics across your digital channels to increase player engagement and retention. 

XP Gamify helps you improve acquisition, retention and player lifetime value through free-to-play games, journey gamification and reward-driven loyalty programs. 

  • Acquire: Convert anonymous traffic into registered users.
  • Retain: Increase daily active users (DAU) through recurring gameplay.
  • Reactivate: Win back lapsed players with personalised "come back" rewards.
  • LTV: Boost lifetime value by linking game wins to targeted deposit bonuses.

XP Gamify is built directly within the Xtremepush platform, combining CRM, gamification, loyalty, and real-time data in one unified solution. This enables you to launch personalised free-to-play games and immediately connect them to lifecycle marketing journeys without additional integrations.

XP Gamify includes a library of free-to-play games built on proven gamification mechanics.

  • Casino style games: Spin-to-Win Wheels, Scratch Cards, Slots, Roulette, Open-the-Box and more.
  • Sportsbook games: Bracket Predictors, Daily Picks, Sports Quizzes, Derby and more.

You can run multiple campaigns using the same game mechanic.



Yes. Every game mechanic is a canvas. You can fully customise the visual design, UI elements, text, and reward logic of each free-to-play game mechanic to ensure the experience feels native to your brand and fits your specific campaign theme, without heavy development cycles. Custom games can be connected directly to your sportsbook’s live odds, allowing real-time pricing to power the experience. Players can then add selections to their betslip instantly, turning engagement into seamless, in-the-moment bets.

No. We’ve built XP Gamify for Marketing and CRM teams. With our library of ready-made templates for free-to-play games and intuitive configuration tools, you can go from concept to live campaign in minutes without touching a single line of code.



This is where the magic happens. XP Gamify integrates directly with CRM to power journey gamification. This ensures player actions in a game (like a "loss" or a "big win") can instantly trigger automated CRM journeys. For example, a player who loses a spin can automatically receive a "Better Luck" push notification with a consolation bonus.

You get full visibility via real-time dashboards. Track participation rates, reward redemption, ROI, and downstream player behaviour of all your F2P games to see exactly how your gamified campaigns are impacting your bottom line.

Absolutely. You can use your existing player segments to show different games or rewards to different users and build a personalised customer journey for each segment. A VIP might see a high-value "Gold Wheel," while a new sign-up sees a "Welcome Scratch Card."

Make your next campaign your best yet.

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