Xtremepush, the leading omnichannel customer engagement platform powered by a built-in CDP in the sports betting industry, has been working alongside Oddschecker for a number of years.
Oddschecker, a value comparison site for odds and bookies across a crowded marketplace, is the UK’s number one odds comparison site. And although their roots are in the sports betting industry, it is technology that is at the heart of their company. They use the latest, cutting edge tech to maintain their foothold at the forefront of the industry.
They use Xtremepush to schedule all of their BAU communications. Generally using app pushes, on-site prompts, web pushes, and email. Using the platform, Oddschecker are creating relevant, personalised communications that improve the player experience, and boost retention and lifetime value.
Over the last year, Oddschecker has experienced the benefits of Xtremepush’s real-time data capabilities. This has led to a 71% increase in click rates, 83% boost in their open rates, and a 20% uplift in their active user base.
To learn more about the impact Xtremepush has had on Oddschecker, checkout the full case study video, here.
Xtremepush is a world-leading customer engagement platform powered by a built-in CDP. It enables sports betting & gaming operators to understand their players in real time and deliver personalised omni-channel communication through multiple built-in channels.
It allows brands to acquire, grow, and retain their customers and communicate more effectively with existing players through automated, real-time, relevant messaging, increasing retention, customer lifetime value and revenue. It works with a global portfolio of clients including Livescore, Barstool Sports, Novomatic, Rush Street Interactive, Golden Nugget, and Superbet.
Oddschecker is the UK’s #1 Odds Comparison site and is made up of a team of over 100 motivated and hardworking individuals based around the globe. Oddschecker has a presence in the UK, the US, Australia and Europe, and is part of Oddschecker Global Media, an iGaming publishing group.
Established in 1999, they are now part of the worlds’ largest listed gaming business, following The Stars Group Acquisition of Sky Betting and Gaming in 2018.