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From hit-and-miss play to sure-fire wins
Betting Big On Change
Fanatics Betting & Gaming didn’t just want to enter the betting and gaming world, they wanted to change the game. Backed by their iconic sports merchandise brand, they aimed to create an integrated digital sports ecosystem blending commerce, collectibles and betting.
High-stakes Challenges
Fanatics Betting & Gaming faced a high-stakes challenge: their tech stack was fragmented, slow and outdated. Promotions were manually managed, and the CRM couldn’t distribute offers effectively to the right customer segments. Players missed out on personalised experiences, and Fanatics Betting & Gaming missed out on engagement opportunities.
Data Overload
Causing missed engagement opportunities.
Disconnected Communication Channels
Creating a fragmented player experience.
Lack of Real-time Data
Leading to delayed segmentation.
Slow Manual Processes
Causing inefficiency.
Limited Real-time Triggers
Losing out on engagement opportunities.
The Xtremepush X factor
To create a truly integrated, fan-first experience, Fanatics Betting & Gaming needed a partner who could match both its vision and its pace. A partner who could offer an agile, real-time engagement platform.
A partner who could help them seamlessly handle millions of users across multiple states, while navigating a complex and ever-changing regulatory environment.
Enter Xtremepush.
The Power of Partnership
Xtremepush’s unique approach to partnership was an instant multiplier for their business. This model is not just about providing technology; it’s about creating a whole-business partnership. It’s all hands-on with end-to-end accountability. It’s fully invested in achieving not just outputs but outcomes. It goes beyond installing a technology platform to genuine collaboration, driven by a shared commitment to pushing boundaries, co-creating ingenious solutions, and continuously innovating to overcome challenges and meeting the most ambitious targets.
“Our partnership with Xtremepush has been transformative. It’s not just a vendor relationship - it’s a true collaboration that’s supercharged our capabilities. XP has been an essential part of our growth. The speed to market we’ve achieved is second to none. We’re proud of what we’ve built together - and even more excited about what’s ahead.”
The ‘x’ partnership model meant Xtremepush was not just providing Fanatics Betting & Gaming with another marketing platform. It was facilitating a collaboration that would fundamentally reimagine how data, engagement and generosity work together in a high-velocity sports betting environment.
Seamless Integration: The Winning Strategy
Custom Cloud Infrastructure
Promotion and Bonus Logic
Round-the-clock Testing and Support
Team Enablement
Through collaborative training and agile iteration cycles so they can fully unlock the platform’s capabilities.
This meticulous approach was a testament to the power of partnership, as Xtremepush worked hand-in-hand with Fanatics Betting & Gaming to eliminate guesswork, minimise downtime and guarantee a turnkey solution which met their aggressive timeline.
Transformative Capabilities
The ‘x’ partnership model has enabled Fanatics Betting & Gaming to leverage the Xtremepush platform’s advanced capabilities, transforming their player experience and converting engagement into growth.
| Capability | How it helps change the game |
|---|---|
| True Omnichannel Messaging | Fanatics Betting & Gaming orchestrated push notifications, in-app messaging, email, and live activities from one unified platform, creating a more consistent and engaging player experience. |
| Faster, More Efficient Campaign Execution | They reduced campaign set-up time by over 50%, enabling faster launches and more complex, cross-channel lifecycles through automation. |
| Custom Live Activities Integration | They delivered real-time updates to players during key game moments, creating a unique, interactive, and timely experience that drove deeper engagement. |
| Boosted In-Session Engagement | Live activity push notifications drove a 40% increase in in-session engagement, keeping players actively involved for longer. |
| Enhanced Email Deliverability | They achieved 99.8% email deliverability by leveraging Xtremepush’s dedicated infrastructure, converting commerce buyers into betting players. |
Jackpot Results
Fanatics Betting & Gaming streamlined their CRM into a strategic growth lever. With Xtremepush’s unified platform powering real-time decisioning and omnichannel execution, their marketing team unlocked a new level of speed, precision, and agility.
Omnichannel Engagement
Increased Operational Efficiency
A Winning Ecosystem
The true value that has emerged through the Fanatics Betting & Gaming x Xtremepush partnership model is the creation of a living ecosystem where every component - from raw data ingestion to real-time player interactions - operates as interconnected parts of a single, fluid machine.
Where Fanatics Betting & Gaming’s previous solutions forced teams to work around system limitations, Xtremepush’s architecture became an invisible enabler that got out of the way of great marketing. Data stopped being something they had to wrestle with and started flowing naturally into actionable insights. Promotions transformed from IT-dependent projects to marketer-controlled experiences. Channels ceased being isolated tools and became harmonious touchpoints in a continuous player dialogue.
Perhaps most importantly, Xtremepush gave Fanatics Betting & Gaming back the most precious resource of all: time to think. No more firefighting system limitations, or making slow manual workarounds, Fanatics Betting & Gaming teams can now focus on creativity, strategy, and delivering next-generation experiences that delight players today and into the future. With that foundation in place, the partnership is set to unlock even greater impact in the years ahead.
“Working with Xtremepush has been a journey of innovation and impact. We came to them as a company with data at a scale that wasn’t easily shared to an external CRM. With their ‘lean in’ attitude, we seamlessly solved complex data challenges. Campaign management has greatly improved by enhancing customer engagement through personalised strategies and delivering custom features tailored to our unique needs. They have been a great partner and I wouldn’t hesitate to recommend doing business with them to anyone.”
Fanatics Betting & Gaming partnered with Xtremepush to drive growth to the power of X
Let’s talk about what we can do for your business.