Global Threat and Risk Intelligence is critical for multinational brands operating in an uncertain world. The issue facing Anvil was how to deliver the right information at the right time to protect their clients’ employees and assets from global threats and incidents.
Anvil works with major global corporations who have staff based in some of the most challenging and volatile regions in the world. Ensuring their safety in the midst of escalating events, such as severe weather, acts of terrorism and regional conflict, while maintaining strategic business operations is of primary importance. Anvil was searching for a new and innovative way to deliver real-time alerts based on geo-location to maximise the level of security support they offer to their customers.
Anvil chose Xtremepush for the array of features offered that would allow them to target users by geo-location and deliver instant notifications based on their unique user profile. Anvil knew Xtremepush could deliver on the promise of an effective and reliable real-time proximity solution. Xtremepush’s simple interface, easy integration and top-tier customer service were also crucial factors in Anvil’s choice of provider.
“Unpredictable events can create risk for employees and business operations around the world. Our clients want instant access to all the information they need to keep their employees safe and other assets secure. Xtremepush’s state-of-the-art Geo-Fencing technology helps us deliver the required level of acute intelligence fast,” says Matthew Judge, Group Managing Director of Anvil.
The recent terrorist attacks in Paris in November 2015 demonstrated the usefulness of the Anvil application when combined with Geo-Fencing technology.
Employees of a US movie studio subscribed to Anvil’s Threat and Risk Intelligence Service (TRIS) were having dinner in an area of Paris affected by the attacks. The restaurant instantly locked down and there was little information on the events that were taking place outside. Fortunately, the employees started receiving alerts sent by the TRIS analysts and were able to share detailed information with the restaurant staff and other customers. The information contained the exact geographic location of each incident, so when deemed safe to do so, the employees were able to leave the restaurant, pick their way back to their hotel using the GPS technology within their smartphones, and avoid the areas where the incidents were occurring.
As illustrated in this compelling example, with Xtremepush, Anvil can now deliver intelligent push notifications based on geo-location and real-time event updates categorised by severity, as they happen. Anvil can also easily add unlimited Geo-Fences to track, monitor and alert their client’s employees across the world. This has considerably strengthened Anvil’s position as the market leader in corporate security support and crisis avoidance.