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Case study


NetBet delivers multichannel acquisition and retention campaigns with Xtremepush


About NetBet

Launched in 2001, NetBet is one of the best known brands in the sports betting and gaming industry. It serves a global customer base, across multiple territories, through a range of high-quality betting and gaming products, operating both a successful online casino and sportsbook.
In addition to its flagship website, available in 9 languages, it also has a number region-specific websites like and

Objective & Results

Originally beginning with web push, NetBet has significantly expanded the range of channels it uses through the platform to include SMS, app push and on-site inbox capabilities, executing truly multichannel player acquisition and retention campaigns.

This is a clear indication of both the ROI that has been achieved, and also the high stand of service and support provided.

NetBet achieved an outstanding web push click rate of 5.4%.

280% increase in player activation.



“Xtremepush makes it easy for us to deliver our global, multi-language acquisition and retention campaigns. We work with many providers, and Xtremepush is amongst the very best. The entire team, from senior management to account management and technical support, is outstanding and they are invested in our continued success. The platform itself has a marketer-friendly UI, with new features consistently added to enhance performance.”

Silvia Cristescu

Head of Product Marketing, NetBet

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