Experts in the Room

Welcome to Experts in the Room, the podcast where we dive deep into the world of customer engagement and uncover the strategies, tactics, and methodologies employed by experts in the field.

What to Expect

Customer engagement is a vital aspect of any business, but it often poses unique challenges. That’s why we’re here—to explore the diverse landscape of customer engagement and help you unlock the secrets to connecting with your customers on a deeper level.

Unlike many other podcasts that focus solely on technical aspects or specific industries, we take a broader approach. By centring our discussions around customer engagement, we delve into a wide range of topics that include marketing automation, behavioural marketing, customer experience, and data analytics.


Meet our Host

Will Hansen is a sales and marketing expert with over 10 years’ experience working across Retail, eCommerce, Sports Betting and Gaming, and Media and Publishing.

For the last five years, Will has worked in the marketing technology space advising brands, small and large, on their digital strategies to drive success. Currently working with Xtremepush and hosting the Xtremepush ‘Experts in the Room Podcast’, Will works with leading brands to unlock their data and drive true customer retention and engagement.

Latest episodes

Season 2

Ep 3: The Value of Brand Stories

In season 2 episode 3 of Experts in the Room, we talk to Liam Major, Head of Brand and Creative at Tactus Group. Liam digs into the centrality of value in the niche market of D2C PCs, the need for strong brand stories and the centricity of customer experience.

Ep 2: Diving into Brand Marketing

We talk to Peter Ryde, head of marketing for the National Oceanography Centre. Peter talks about the challenges of rebranding a former government agency into a vibrant science and environmental charity and navigating customer engagement in the space.

Ep 1: The Full Experience

In the first episode of season 2 of Experts in the Room, we talk to CCO of Shape Games, Morten Tonnesen, one of the most experienced sports betting and gaming executives. We talk about the state of the SBG industry, challenges, innovations and how operators can succeed in 2023 and beyond.

Season 1

Ep 6: eCommerce The Hard Truth

We are joined by the founder of Trellis, Isaiah Bollinger, one of the biggest B2B eCommerce marketing agencies in the United States. Will and Isaiah talk all things partnerships, running an agency, and the dos and don'ts for businesses entering the B2C and B2B markets.

Ep 5: The U.S. Sports Market

Siska Concannon, co-founder and CMO of Affiliated Sportsfans, joins us to discuss the US sports market, fan trends and how brands can get a grasp of lifetime value. Siska is an SBG guru with massive knowledge so there's something for everyone.

Ep 4: Emerging Markets

In episode 4 of Experts in the Room, we speak to sports betting and gaming veteran and CEO of Fortuna Entertainment Group, Victor Corcoran. We dive into various topics, including the opportunities and challenges facing the SBG industry.

Ep 3: Continuous Conversations

In this episode of Experts in the Room we explore the best practices surrounding customer experience and engagement with leading customer experience consultant, Nicola Fox.

Ep 2: Influencer Marketing

In this episode we talk to Nick Cooke, co-founder of The GOAT agency. We delve into influence and micro influencer marketing and how business can unlock their social channels. As well as a few dos and don’ts along the way.

Ep 1: Fan Engagement

In the first episode of Experts in the Room, we talk to leading loyalty expert in sports betting and gaming, Steve Talbot, about the changing nature of fan engagement and how to operate a data led business.