Oddschecker goes fully multichannel, engaging players across every device in real-time

Established in 2001, Oddschecker is the world’s number one odds comparison website. In late 2018, they began working with us to consolidate their engagement channels and enhance their digital marketing strategy. Within 12 weeks of signing, they were launching dynamic, real-time campaigns across web push, app push, email, web pop-up and in-app inbox.

Objectives and results

Oddschecker’s Head of CRM, Adam Palmerini, is a vastly experienced marketer in the sports betting industry. He came to us with a very clear idea of what he and his team needed to take their customer engagement strategy to the next level. As they had previously been using an assortment of disconnected point solutions, he naturally wanted to consolidate all of their channels in one location. This has made his team more efficient, empowering them to launch massive multichannel campaigns, in multiple languages, using a fraction of the human resources that their competitors require. Additionally, he wanted to increase the number of channels available to them to widen their reach. As Adam says himself, none of the other service providers he spoke to were able to offer the range of channels in one platform that we do.
The ability to create detailed customer segments and then engage with them in real time was also crucial. The easily accessible and actionable data within the Xtremepush platform has given Oddschecker a Single Customer View. This allows Adam and his team to deliver content and offers that are individually relevant to their players, boosting engagement rates and generating ROI.

Cheltenham

The value of the Xtremepush platform was really felt by the Oddschecker team during the Cheltenham racing festival. Over the course of this four-day event (as important to the sports betting industry as Christmas is to retailers), they were able to launch over 100 personalised, real-time campaigns across every channel. This exceptional feat took just two people to coordinate, and saw Oddschecker enjoy one of their most successful Cheltenhams yet.