Modern Customer Data Management
A Marketer’s guide to collection, unification and activation
In this ebook, we break down the challenge of managing and making use of customer data in the modern era. As consumer privacy regulation continues to evolve, how can brands guarantee compliance while still driving business growth at scale?
We detail a robust and impactful system of data management, one that works for both brand and customer. It’s written for marketers, with clear explanations throughout.
Download this guide to:
- Learn more about the 3 core aspects of data management; collection, unification and activation
- Get clarity on the future of consent-lead customer engagement
- Understand the best practices around ethical first-party data capture
- Explore the most successful approaches to customer segmentation
And much more!