June 2020 Product Update: Improvements to Campaign Analytics

We’ve just released the platform update for June. This month we have focused primarily on our campaign analytics pages, improving the U.I. and U.X. in a number of intuitive and helpful ways.

In general, analytics and reporting have been important points of focus for our development team so far this year. We want to make sure that clients have all of the tools they need to quickly and meaningfully gauge the performance of their campaigns, across all channels.

Release highlights include:

• Enhanced U.I/U.X of analytics pages
• Improved navigation and filtering
• Inclusion of key engagement and goal metrics at a glance
• Clearer presentation of campaign statistics
• Addition of Overview page to the Single Customer View

Below are two common user journeys where you will notice the benefit of these changes.

Campaigns>Existing Campaigns>Live/Past

When viewing the table of Live or Past Campaigns, you will now see this analytics icon had been added to the column containing further actions. 

Clicking on this icon will bring up a detailed page containing engagement and goal metrics for that particular campaign.

Depending on the channel, different metrics will be displayed. You can filter the information by time, using a specific date range or a defined period (e.g. last 30 days).

Analytics>Campaigns>Comparison

We’ve made it easier for you to compare the performance of multiple campaigns. 

Firstly, you will notice that the Campaign Name column is frozen, allowing you to quickly assess the statistics of each campaign. We have also improved the filtering across the various columns, making it easier to find the campaigns you are looking for. 

In particular, this update will improve your ability to compare campaign variants and decide which you wish to use in the future.

When you select campaigns to compare, the information is now presented in a bar-graph, instead of a line-graph. This makes it easier to understand and assess.

You can quickly filter the graph by time, as with individual campaigns, and also by metric (e.g. sent, opened, click-rate and so on). You can also quickly export the table or graph for the purpose of reporting.

We believe that these changes make intuitive sense, and shouldn’t require any additional training. However, we do encourage you to contact your account manager if you’d like assistance.

Overview Page added to the Single Customer View

Within each customer’s profile (Data>Users>Profiles), we have added an overview page which gives you a summary of this individual customer’s data across a number of categories.

This includes their name and contact data, recent events (for mobile app and web), recent app sessions, and number of total app sessions within a defined period of time. You will also see a list of featured attributes, with the ability to add, edit and delete attributes in a pop-up screen. The changes made to this list of attributes will be available to all project users.

Additional improvements and bug fixes 

In addition to what we’ve outlined above, there are also a number of smaller improvements and bug fixes included in this release. A full list can be found here.

Support Documentation

We’d like to remind you that our support documentation is moving to a new home. All guides for changes in this release can be found here. Over the coming months, we will be migrating existing documentation to this location. The old home (support.xtremepush.com) is still available in the meantime.

Overview Page added to the Single Customer View

Within each customer’s profile (Data>Users>Profiles), we have added an overview page which gives you a summary of this individual customer’s data across a number of categories.

This includes their name and contact data, recent events (for mobile app and web), recent app sessions, and number of total app sessions within a defined period of time. You will also see a list of featured attributes, with the ability to add, edit and delete attributes in a pop-up screen. The changes made to this list of attributes will be available to all project users.

Addition of an “Icon” content block to the email builder

Occasionally, you may desire to use icons as part of your email content. Previously, these needed to be created using a combination of columns and images. It is now possible to quickly create icon-based content with a dedicated Icons block.

Below are some examples of how you might put this new capability to use.

Additional improvements and bug fixes 

In addition to what we’ve outlined above, there are also a number of smaller improvements and bug fixes included in this release. A full list can be found here.

Support Documentation

We’d like to remind you that our support documentation is moving to a new home. All guides for changes in this release can be found here. Over the coming months, we will be migrating existing documentation to this location. The old home (support.xtremepush.com) is still available in the meantime.