Customer Data Platforms

What they are and why you need on

Brands have more customer data than ever before, whether it’s behavioural, transactional or personal. And with customers interacting with brands on desktop and mobile devices, in-app and online, the challenge of unifying this data has never been greater.

Customer Data Platforms (CDPs) have become an essential part of the modern martech stack, allowing marketers to unify their data and use it to create personalised experiences across all channels.

In this guide, we look at the role of CDPs and where they are being used to deliver value and drive ROI. 

Download this guide to learn about:

  • What a Customer Data Platform actually does and why you need one
  • The primary use cases that a CDP facilitates
  • The must-have features of a best-in-class CDP and how it differs other data-management technologies
  • The core concepts behind a CDP and why they are important

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