Xtremepush and Mixpanel are pleased to announce a new technology partnership that combines sophisticated behavioural analytics with a leading engagement platform to produce hyper-targeted and relevant customer communications.

The ability to gather and understand customer data is the difference between effective and ineffective customer retention, so combining these two powerful technologies is game changing.

Leveraging your customer data to produce more relevant, personalised communications produces better outcomes both for the business and the consumer. Customers who feel understood spend more and spend more often, boosting sales and growing profits.
The partnership between Xtremepush and Mixpanel allows users with both platforms to gain deeper insight into their customers’ buying habits and behaviour across all their digital channels.
Mixpanel provides in-depth product analytics, giving users a clear view of how customers interact with products, and their user journeys. This provides businesses with a comprehensive understanding of buyer behaviour on an individual level.
A better understanding of customers allows for precisely targeted, hyper-personalised campaigns executed from the Xtremepush platform. You can talk to customers about what is of greatest relevance to them. As a result communications can deliver more value, driving up conversions and repeat sales.
The integration with Xtremepush adds an advanced customer engagement platform, that lets businesses combine highly detailed customer data with granular product insights.
The integration also allows campaign engagement data to be posted from Xtremepush back to Mixpanel providing even greater analysis and better segmentation for more targeted campaigns. The result is an industry leading level of personalisation.
Mixpanel’s deep insights into target cohorts, coupled with Xtremepush’s ability to create lifecycle and real-time communications, allows users to build intelligent, intuitive communications across app, web, email, SMS and social media.
The real-time analytics available also helps businesses make better decisions faster, adapting their campaigns for the best performance.
With consumer expectations changing all the time, this granularity will help you keep pace.
These two powerful platforms can turn communications with customers into highly segmented, personalised, product lead campaigns to drive engagement and boost sales.
VP of Global Partnerships at Mixpanel, Scott Singerman said:
“This is a natural partnership for our two companies: Mixpanel’s emphasis on using product usage data to understand the customer journey combined with Xtremepush’s ability to deliver data-driven, relevant, and personalised customer experiences.
Together, these two tools can deliver incredible insight for customers and, in turn, help them
build an engaged and loyal customer base.”
Tommy Kearns, CEO of Xtemepush, added:
“This partnership allows businesses to leverage two awesome tools to create next level
personalised communications.
With Mixpanel and Xtremepush, businesses can create a user journey that delivers value
throughout the buyer journey and beyond. This has the potential to generate meaningful revenue for businesses, growing a loyal customer base and increasing profits.”

About Xtremepush

Xtremepush is a world-leading customer data and engagement platform solution. Providing a purpose-built, data-driven multichannel tool, Xtremepush helps organisations communicate with their customers more effectively.
It enables businesses to acquire new customers and communicate with existing customers through automated, real-time and personalised messaging.
Xtremepush works with a global portfolio of clients across several key verticals including banking & financial services, eCommerce, sports betting & gaming, travel & transport and publishing & media.
Xtremepush sells its solutions globally through offices in Ireland, the United Kingdom, North America, and Eastern Europe.

About Mixpanel

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyse how and why people engage, convert, and retain—in real-time, across platforms and devices—to improve their user experience.