Xtremepush, the sports betting and gaming industry’s go-to platform for player acquisition and retention, has announced a partnership with leading platform provider Gaming Innovation Group (GiG).

In an industry predicted to be worth $100 billion by 2024, GiG is a leader in providing solutions, products and services to iGaming operators, with their award winning technology.

Xtremepush’s mission to provide relevant, timely communications to players, resulting in exciting and immersive experiences makes this partnership a natural step to take.

This new partnership leverages GiG’s innovative platform, built to provide the ultimate customer experience and Xtremepush’s customer data and engagement platform capabilities.

Built on a real-time engine, data synchronisation between GiG and Xtremepush enables deep segmentation and personalisation for all customer engagement. 

Operators using the GiG platform have the opportunity to deliver CRM marketing, leveraging the Xtremepush functionality through multichannel marketing efforts.

Operators using the integration will benefit from a full range of functionality, including player profiles, giving them relevant, real-time and actionable data to create hyper-personalised campaigns. The Xtremepush functionality will help to create one-to-one player experiences, including the benefits of a live sporting feeds module.

This integration will aid operators in driving player retention, raising lifetime value, and increasing share of wallet. Overall, it will bring operators closer to their customers, boosting bet and deposit spend and ROI as a result.

Head of Partnerships at Xtremepush, Robbie Sexton commented:

This new strategic partnership with Gaming Innovation Group is a really exciting one for us. Our platforms’ functionality naturally complements each other and provides an excellent opportunity for both companies to create and deliver relevant, rewarding, and exciting experiences for customers across the globe.”

Martin Collins, Director of Business Development at GiG said: 

“With our industry growing from strength to strength, we’re acutely aware of the need to deliver agile and nimble technology that will allow us to stay ahead of the market. The addition of Xtremepush’s data understanding and multichannel delivery capabilities to our platform further enhances our ability to generate meaningful value, growing a loyal customer base and expanding commerciality.”

About Xtremepush

Xtremepush is a world-leading customer data and engagement platform solution. Providing a purpose-built, data-driven multichannel tool, Xtremepush helps organisations communicate with their customers more effectively. 

It enables businesses to acquire new customers and communicate with existing customers through automated, real-time and personalised messaging. Xtremepush works with a global portfolio of clients across several key verticals including banking & financial services, eCommerce, sports betting & gaming, travel & transport and publishing & media.

Xtremepush sells its solutions globally through offices in Ireland, the United Kingdom, North America, and Eastern Europe.

About Gaming Innovation Group

Founded in 2012, Gaming Innovation Group’s vision is ‘To be the industry-leading platform, sportsbook and media provider delivering world-class solutions to our iGaming partners and their customers’. Their mission is to drive sustainable growth and profitability of our partners through product innovation, scalable technology and quality of service.

Their award-winning platform is at the core of their business, built for innovation and to provide a top-class customer experience and user journey. Built to deliver in regulated markets, their platform is integrated with the leading payment providers and is configurable with the major content providers.

Gaming Innovation Group operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK.