retention

In today’s mobile-centric world there is an app for almost if not everything. With 1.2 million applications in Apple Inc.’s App Store and more than 1 million Android apps on Google Play, we’ve become app-saturated. And an alarming fact is that apps rarely stick. According to Gartner Inc. research, 95 percent of apps are abandoned […]

Marketing today is all about capturing the consumer at the right time and in the right context. One way to achieve this is through push notifications on mobile devices. A push notification is the most direct way to engage with your app users. What’s more, of those who download a brand’s mobile app, 68% opt-in […]