push notification

The expectation is that sales within the Ecommerce industry in 2018 will be 112% more than they were in 2014 and again, by 2021 they are set to increase by 71% from 2018. (source)  When a market shows this much growth, opportunities are tremendous. There is no surprise that Ecommerce is showing such a large […]

In today’s mobile-centric world there is an app for almost if not everything. With 1.2 million applications in Apple Inc.’s App Store and more than 1 million Android apps on Google Play, we’ve become app-saturated. And an alarming fact is that apps rarely stick. According to Gartner Inc. research, 95 percent of apps are abandoned […]

Cart abandonment is a major challenge faced by online retailers. The availability of alternative merchandise to the consumer and the fact that your customers can shop 24/7, a lot of the time, mobile users are window shopping. They are on the go looking to be persuaded. Invariably six in ten shoppers who place items in […]

Marketing today is all about capturing the consumer at the right time and in the right context. One way to achieve this is through push notifications on mobile devices. A push notification is the most direct way to engage with your app users. What’s more, of those who download a brand’s mobile app, 68% opt-in […]

Some of the 200 million current owners of an iPhone 5, 5S or 5C will be updating their operating system after Apple’s announcement that iOS 8 will be available to download on your iPhone or iPad on Wednesday 17 September. Apple has taken a leaf out of Android’s lead in supporting button-enabled push notification and […]