Push messaging

Cart abandonment is a major challenge faced by online retailers. The availability of alternative merchandise to the consumer and the fact that your customers can shop 24/7, a lot of the time, mobile users are window shopping. They are on the go looking to be persuaded. Invariably six in ten shoppers who place items in […]

Marketing today is all about capturing the consumer at the right time and in the right context. One way to achieve this is through push notifications on mobile devices. A push notification is the most direct way to engage with your app users. What’s more, of those who download a brand’s mobile app, 68% opt-in […]

A push notification is the most direct way app owners, brand, marketing or mobile managers can send information and engage with their app user. Apple enabled push notifications with iOS 3 in 2009. Simply put an app owner sends a message to APNS which then forwards the notifications from their servers to the app. With […]

If you were the owner of a Burrito restaurant and had a special written on a menu board at the door for a Beefy Crunchy Burrito, you might increase customer footfall but only for customers who actually walk past your restaurant. An alternative scenario would be to go one step further and communicate the deal […]