proximity

Location-based targeting is a major new opportunity for shopping malls to improve shopper engagement and to drive both direct and ancillary revenue through the mobile channel. Engaging with shoppers in a relevant and contextual manner, using beacons, not only drives primary revenue sources, such as retail sales, food and beverage purchases but it also greatly enhances […]

79% of North American financial consumers consider their banking relationship to be purely transactional, according to a recent Accenture study. When customers now think about what their bank offers – whether through the branch, online or mobile channels – most now think about commodity banking products and services rather than unique value for their broader […]