proximity marketing
Geofencing vs iBeacons: Which best suits your Business?
Today, being on top of new technology trends is critical to stay ahead of your competitors. Location-based marketing technology is the latest trend and has seen tremendous growth and improvement in 2017. Through the use of innovative mobile technology such as ibeacons and geofencing, companies can now communicate with their customers with the right message, [...]
Importance of Proximity Retargeting for Location Based Marketing
Proximity marketing is a great way to interact with and engage your offline customers with relevant, targeted offers and service messaging, whether your business happens to be a brick-and-mortar store, a retail bank branch or a sports stadium. The easiest way to define proximity to a relative newcomer is to outline an example of an […]
Xtremepush & Unacast Align in Global Partnership to Enable Advertisers to Retarget Offline Audiences, Online
Xtremepush, the global leader in Multi-Channel Marketing Automation, has today announced a partnership with Unacast, the world’s largest proximity network. For the first time, the partnership will enable brands to use offline customer data from beacon interactions to deliver relevant and targeted ads and content online. Proximity Marketing is currently one of the fastest-growing […]
How Publishers can Leverage Proximity to Boost Ad Revenue
With declining print circulation, rising online consumer expectations for free digital content and the ever-present issue of ad-blocking, news publishers are operating in an increasingly challenging landscape. Over the past few years, many international media brands have dramatically altered their revenue models and value proposition. They have embraced data services, harnessed the experiential value of […]
6 Ways Airports can make the most of Proximity Marketing
Airports and airlines are continually striving to enhance and de-stress the passenger experience. As today’s travellers increasingly turn to their smartphones and wearable devices for immediate answers, it’s critical for travel brands to leverage mobile to addresses the key concerns of their target audience. Where the key challenge lies is timing. How can airports ensure […]