personalised notificaitons
When to send app push notifications. A practical guide.
App push notifications have an average engagement rate of 10% across all industries. This makes it a highly effective marketing channel, especially when combined with a complementary channel the app inbox. When used intelligently, either as part of a multichannel strategy or as a stand-alone campaign, app push notifications can vastly improve the quality of [...]
Navigating Multi-Channel Marketing for Ecommerce
Ecommerce brands need to be in touch with their tech-savvy shoppers in order to stay relevant. Focus on single channel marketing campaigns provides the user with a disconnected feel and not the well-rounded campaign experience marketers want to give. Multi-channel marketing campaigns are increasingly becoming a necessity if brands want to retain their customers, especially […]
Personalised and Relevant Marketing Campaigns
Top Tips for Personalised Marketing Campaigns Stop treating your subscribers, customers, and users all the same. Especially in the B2C world, customers will all have different needs, so don’t bunch them all into the same basket and pepper them with the same content. Creating personalised marketing campaigns is much more than brands just including the users [...]
Push Notifications: Why Airlines should use Push Notifications as part of of their Multi-Channel Engagement Strategy
The Airline Industry has continued to rapidly grow over the last few years. According to Rafat Ali, the travel industry is the second-fastest growing sector globally, with 3.9 percent per annum over the next ten years. What are Push Notifications? Marketing today is all about capturing the consumer at the right time with the right [...]
How Beacon Technology can transform the Banking Industry
Beacons have a broad range of potential use and part of that is consumer-focused. With a Beacon, it’s all about the applications and how mobile engagement can be increased through interactions based on location. There is a multitude of potential applications available for this technology. This blog will focus on how ibeacons can transform the […]
The Importance of Web Push Notifications for Retailers
Web Push Notifications are a unique communication channel that allows a company to send messages directly to customers via their browser on both smartphones and desktops through Web Push Messages. Notifications can be delivered when the user is on the website or more effectively when they have left the website and are browsing elsewhere. This [...]
Geofencing vs iBeacons: Which best suits your Business?
Today, being on top of new technology trends is critical to stay ahead of your competitors. Location-based marketing technology is the latest trend and has seen tremendous growth and improvement in 2017. Through the use of innovative mobile technology such as ibeacons and geofencing, companies can now communicate with their customers with the right message, [...]
Xtremepush partner with Hotcourses Group on new Whatuni App
Xtremepush partner with Hotcourses on their new Whatuni app to deliver: A mobile app designed to help students choose a university course Interactive chatbot, ‘H.E.R.B.’ (Higher Education Research Bot) matches students to institutions based on preferences Personalised, intelligent push notifications guide students through application journey, from course research to results day and clearing Creators aim […]