indoor gps

iBeacon and Mobile Engagement in the Home
iBeacons have a broad range of potential use and part of that is consumer-focused. With the iBeacon it’s all about the applications and how mobile engagement can be increased through interactions based on location. There are a multitude of potential applications available for this technology. iBeacons are more likely to be successful where a problem […]

Why Retailers Need to Jump on the iBeacon Bandwagon
You won’t find an iBeacon in an egg but you will certainly find it in a giant Easter egg…if you’re in New York City that is, further explanation provided later on. So what exactly is iBeacon? iBeacon is hardware that emits low energy Bluetooth signals which allows push notifications to be sent to mobile applications. […]

How iBeacons will Revolutionise Mobile Engagement
What its about Over 64% of adults in western countries according to a recent Nielsen report own a smart phone. Significantly, globally smart phone penetration is forecast to more than double to 5.6 billion Smartphone subscriptions by the end of 2019. iBeacon technology pinpoints where a customer is with precise accuracy down to a meter. […]