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5 Industries iBeacon has taken off in

by xtremepush • 15th October 2014

iBeacon is an indoor proximity system that allows your mobile device to understand its position even indoors. iBeacon enables an app to trigger push notifications when in close proximity to an iBeacon. Although retail was one of the very first industries to utilize iBeacon, the airline industry is another area where iBeacon is, along with […]


Apple’s Mobile Payments and Proximity Purchasing using iBeacon

by xtremepush • 7th October 2014

The development of smartphones has gone and replaced the necessities and utilities we grew up with; the watch, the alarm clock, the tape recorder, music players, and it seems that very soon, we can add cash and wallets to that list. Mobile payments are garnering more attention throughout the world due to an improved user […]


Capturing the Customer in the Moment: from Customer Hijacking to iBeacon Hunting

by xtremepush • 3rd April 2014

Owning the moment is key to the success of mobile apps going forward. These everyday moments are meaningful actions that carry powerful emotion and a sense of accomplishment. Consumers are naturally happy in these moments, and there are literally billions of them occurring on mobile. Trend reports show an interesting tipping point with consumers more […]