Xtremepush positioned as a Challenger in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms
Global research and advisory firm recognises Xtremepush in highly influential report
Dublin, Ireland. October 2020
Xtremepush, a leading customer engagement, data and personalisation platform today announces that it has been named as a Challenger in the global 2020 Gartner Magic Quadrant for Mobile Marketing Platforms*.
The Magic Quadrant series spans a range of tech categories and sectors, with enterprises around the world relying on it to make informed choices when choosing service providers. Each report is written by a team of market analysts and technology specialists who closely monitor emerging trends.
The report acknowledges Xtremepush’s capabilities in several core areas. It also highlights Xtremepush’s experience and expertise in several verticals including gaming, publishing, financial services and digital commerce. Having been positioned in last year’s edition as a Niche Player, Xtremepush believes its improvement to Challenger reflects the company’s outstanding year-on-year growth and expansive product innovation.
CEO and co-founder of Xtremepush, Tommy Kearns commented, “We are thrilled to have received such a glowing assessment of our company and our platform. Our capabilities and functionality extends well beyond mobile, but it is of course an area where we excel. I believe we are the youngest company featured in the report, so to be held in such high regard by industry experts speaks volumes to the pace at which our product, and our business as a whole, is growing. Make no mistake, whilst we are overall delighted with our position in this year’s Quadrant, we have very serious ambitions to be a Leader in 2021. It’s clear from the chart which accompanies the report just how close we are already, and our exciting roadmap will take us there”.
In 2019, Xtremepush acquired Alchemetrics, a leading, UK-based developer of Customer Data Platforms. This has enabled Xtremepush to extend its ability for marketers to collect, unify and segment data used for enhanced decisioning and activation.
CTO and co-founder of Xtremepush, Kevin Collins commented, “From day one we have been a customer-centric business, and many of the recent product innovations, like our A.I. chatbots and M.L. modelling, were developed in direct response to the needs of our clients. Our enhanced data management capabilities are an important differentiator for us which few, if any, of our competitors can rival. We are uniquely positioned to offer our clients a truly unified solution for data collection, unification and activation”.
Xtrempush has grown significantly year on year since its launch in 2015, adding a multitude of high-profile brands across every vertical to its global portfolio of clients.
Believed to be one of the few companies in the Magic Quadrant without VC backing, Xtremepush recently announced details of its partnership with Beechbrook Capital. The deal sees Xtremepush command an acquisition fund in the region of €15m, with the company actively looking at several opportunities to acquire complementary technology vendors and sustain its 100% year-on-year growth. Xtremepush’s long term goal is to establish €40m ARR within the next 36 months.
The company has a significant Central and Eastern European presence, with offices in Poland, Bulgaria, Turkey, Romania, Russia and the Czech Republic in addition to its two UK bases, and its Irish HQ. It also has plans to expand its US base of operations in late 2020 and early 2021.
This is the third edition of the Magic Quadrant for Mobile Marketing Platforms. In total, just 13 different vendors are included in this year’s report, having been assessed under “Completeness of vision” and “Ability to execute”. The total number of companies assessed is unknown.
A complimentary copy of the full report is available here.
*Gartner, Magic Quadrant Mobile Marketing Platforms, Mike McGuire and Anna Maria Virzi, Joseph Enever, 26 October 2020
Disclosure
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Xtremepush.
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About Xtremepush
Xtremepush is an award-winning customer engagement, personalisation and data platform. It’s purpose-built to deliver mobile-first, multichannel customer experiences across email, website, mobile app, SMS, social messengers and A.I-powered chatbots. It enables brands to acquire new customers and communicate more effectively with existing customers through automated, real-time and relevant messaging
Xtremepush was the recipient of the inaugural Deloitte Financial Services Innovation Award for Customer Experience in 2019.