Posts By: Phil Spurgeon

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries in the world.

eCommerce businesses have a problem on their hands. Their customers are fickle and price focused. And yet, overwhelmingly they want to feel a connection with the businesses they shop with. An omnichannel strategy has the potential to deliver the value customers seek while helping them overcome their own internal challenges.

Xtremepush, the Irish based, omnichannel customer engagement platform, has been named in Forrester’s The Cross-Channel Marketing Hubs Landscape, Q1 2023.

Xtremepush, the leading omnichannel customer engagement platform powered by a built-in CDP in the sports betting industry, are delighted to announce their new partnership with SB22, the first truly next-generation sports betting platform built to GLI standards and designed for the US market.

Zero party data is marketing gold dust. It’s the stated behaviours and intent as communicated by the audience themselves. As opposed to other data types, like first party data that are observed or retrospective.

Xtremepush, the Ireland-based, omnichannel customer engagement platform, has launched a new podcast featuring marketing leaders from eCommerce, retail, sports betting and gaming companies.

Marketing is as much about the data as it is the message. The ability to communicate with your customers about the things that are of greatest relevance at the moment of greatest value defines modern digital marketing.

Multichannel and omnichannel marketing are essentially two sides of the same marketing coin. The channels employed to deliver omnichannel marketing and multichannel marketing strategies are the same.

With the 2022 World Cup in full swing, it’s an incredible opportunity for SBG operators to boost wallet share with their players.

Data suggests that there’s only a 17% chance of customer retention every time a new customer visits your website. That increases to 57% after six purchases.