Posts By: Phil Spurgeon
Experts in the Room Podcast – Episode 1
The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries in the world.
How to Shift to an Omnichannel Strategy
eCommerce businesses have a problem on their hands. Their customers are fickle and price focused. And yet, overwhelmingly they want to feel a connection with the businesses they shop with. An omnichannel strategy has the potential to deliver the value customers seek while helping them overcome their own internal challenges.
Xtremepush is recognised in The Cross-Channel Marketing Hubs Landscape, Q1 2023
Xtremepush, the Irish based, omnichannel customer engagement platform, has been named in Forrester’s The Cross-Channel Marketing Hubs Landscape, Q1 2023.
Xtremepush Announces Partnership with SB22
Xtremepush, the leading omnichannel customer engagement platform powered by a built-in CDP in the sports betting industry, are delighted to announce their new partnership with SB22, the first truly next-generation sports betting platform built to GLI standards and designed for the US market.
Applying Zero Party Data to Omnichannel Marketing
Zero party data is marketing gold dust. It’s the stated behaviours and intent as communicated by the audience themselves. As opposed to other data types, like first party data that are observed or retrospective.
Xtremepush Launches an all new Customer Engagement Podcast
Xtremepush, the Ireland-based, omnichannel customer engagement platform, has launched a new podcast featuring marketing leaders from eCommerce, retail, sports betting and gaming companies.
Zero Party Data and Why it Matters
Marketing is as much about the data as it is the message. The ability to communicate with your customers about the things that are of greatest relevance at the moment of greatest value defines modern digital marketing.
Is Multichannel and Omnichannel Marketing the same?
Multichannel and omnichannel marketing are essentially two sides of the same marketing coin. The channels employed to deliver omnichannel marketing and multichannel marketing strategies are the same.
Increasing Wallet Share during the 2022 World Cup
With the 2022 World Cup in full swing, it’s an incredible opportunity for SBG operators to boost wallet share with their players.
Customer Retention Strategies to Drive Repeat Sales
Data suggests that there’s only a 17% chance of customer retention every time a new customer visits your website. That increases to 57% after six purchases.