Posts By: Phil Spurgeon

n the final episode of season 1, Experts in the Room host, Will Hansen, is joined the founder of Trellis, Isaiah Bollinger, one of the biggest B2B eCommerce marketing agencies in the United States. Will and Isaiah talk all things partnerships, running an agency, and the dos and don’ts for businesses entering the B2C and B2B markets.

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries in the world.

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries in the world.

The ability to capture zero party data on a regular basis is something that a lot of businesses struggle to implement. The risk of burning goodwill with customers by asking for personal information is high.

Customer engagement is one of the most talked about topics in every marketing department in every industry. An engaged customer base is usually both a happy and loyal customer base.

Nothing boosts profits more than customer retention. Increasing retention rates by 5% can make a business at least 25% more profitable. Entirely because you don’t have to work as hard to get them to convert.

Omnichannel marketing is as much a philosophy as it is a marketing strategy. This is primarily because it requires marketers, CRM managers and sales teams to think differently about their customers.

Customer retention, regardless of industry, is intrinsic to long term success (and survival). Even in industries that put considerable time, effort and budget into acquisition, keeping what you’ve paid for is essential. A robust customer retention strategy will help you to do that.

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries in the world.

The new iOS 16.4 update includes the ability for marketers to send web push notifications via Safari.