Posts By: Phil Spurgeon

Xtremepush, the sports betting and gaming industry’s leading player acquisition and retention platform, has partnered with Playtech, the world’s largest supplier of online gaming and sports betting software.

A great customer experience is dependent on both customer expectations and the industry you’re in. Essentially it’s relative to the end user.

A great customer experience is dependent on both customer expectations and the industry you’re in. Essentially it’s relative to the end user.

Growing your eCommerce business is a gradual process. Not least because you’re operating in one of the most crowded and competitive markets in the world.

Creating a sustainable increase in your eCommerce conversion is a challenge most eCommerce businesses face.

Boosting player retention is building player engagement and the perceived value they get from using your platform.

Player retention is directly linked to relevance. If your players see your offering as relevant to their gaming preferences they will keep playing with you.

Whatever industry you’re in, understanding your customer lifetime value is essential to the long-term health of your business.

The nature of customer engagement is changing. Customer expectations are at an all-time high following an unprecedented shift in customer behaviour.

Your customer data platform is the oracle when it comes to understanding your customers. Providing you’ve pulled in all your available data sources you should have a real insight into what they like. The more data points you have, the more detailed the picture becomes. As a result, your customer data platform and the single […]