Posts By: Phil Spurgeon

Header image for Xtremepush and Playtech partnership PR

Xtremepush and Playtech announce Personalised Player Engagement Partnership

by Phil Spurgeon • 2nd August 2022

Xtremepush, the sports betting and gaming industry’s leading player acquisition and retention platform, has partnered with Playtech, the world’s largest supplier of online gaming and sports betting software.


A Guide to Customer Journey Optimisation

by Phil Spurgeon • 26th July 2022

A great customer experience is dependent on both customer expectations and the industry you’re in. Essentially it’s relative to the end user.


Xtemepush - What Makes a Great Customer Experience?

What makes a Great Customer Experience?

by Phil Spurgeon • 22nd July 2022

A great customer experience is dependent on both customer expectations and the industry you’re in. Essentially it’s relative to the end user.


Xtremepush - How can you Increase eCommerce Traffic and Conversions?

How can you Increase eCommerce Traffic and Conversions?

by Phil Spurgeon • 22nd July 2022

Growing your eCommerce business is a gradual process. Not least because you’re operating in one of the most crowded and competitive markets in the world.


Xtremepush - How to Increase your eCommerce Conversions

How can you Increase your eCommerce Conversions?

by Phil Spurgeon • 19th July 2022

Creating a sustainable increase in your eCommerce conversion is a challenge most eCommerce businesses face.


Xtremepush - How to Boost Player Retention

How to Boost Player Retention

by Phil Spurgeon • 18th July 2022

Boosting player retention is building player engagement and the perceived value they get from using your platform.


Player Retention: Tips for Keeping your Audience Engaged

by Phil Spurgeon • 15th July 2022

Player retention is directly linked to relevance. If your players see your offering as relevant to their gaming preferences they will keep playing with you.


How to Improve Customer Lifetime Value

by Phil Spurgeon • 13th July 2022

Whatever industry you’re in, understanding your customer lifetime value is essential to the long-term health of your business.


The Future of Customer Engagement

by Phil Spurgeon • 12th July 2022

The nature of customer engagement is changing. Customer expectations are at an all-time high following an unprecedented shift in customer behaviour.


How to Use a CDP to plan Customer Journeys

by Phil Spurgeon • 8th July 2022

Your customer data platform is the oracle when it comes to understanding your customers. Providing you’ve pulled in all your available data sources you should have a real insight into what they like. The more data points you have, the more detailed the picture becomes. As a result, your customer data platform and the single […]